Lori Shapiro is a business copywriter, editor, and researcher who has the audacity to claim that words really do matter. Her company, By All Writes LLC, is located in Marlton, NJ, just a few miles down the road from Exit 4 of that infamous Turnpike. She revels in helping small business owners, graphic designers, and web designers create content/copy for their print and web projects in need of tender, literate care.
Lori holds a BA in Communications/English from Rutgers University (New Brunswick), an MA in Communications/Marketing from Purdue University, and enough life lessons from her 15+ years running sprints within the corporate hamster wheel to generate a book. Or a blog. Possibly, before the end of 2011...