As an Internet marketing expert, Miki Dzugan
believes that online marketing efforts should produce positive bottom
line results. That comes from many years of general management experience.
For over twelve years Miki has provided Internet marketing services including marketing strategy and implementation, especially in the area of search engine marketing. Miki has worked with all sizes of enterprise, from independent consultants to major corporations. Many of the clients served are in the areas of education, natural health, consumer products and business services.
In 1995 Miki established what is now Rapport Online Inc to bring her experience with interactive technology and marketing to bear on the growing Internet community.
In 2001, based on her company's experience with various Internet marketing tactics, she put together the chart of Internet marketing tactics arranged in order of cost per customer acquired through the tactics. Here is an updated ROI (return on investment) chart .
Miki speaks on the subjects of Internet marketing for results, search engine marketing and website search optimization. She has done webinars and is frequently used for her expert knowlege by journalists doing stories about Internet marketing. Most recently she was a source for the SEO Bible by Jerri Ledford.
Analysis of your current competitive position with search engines and a private, personal consulting session to review the results and recommendations specificly for your situation.
My approach to marketing on the Web has always been one of working within the natural networks that occur on the Internet and abiding by their rules. I call it "rapport marketing" others call it "Web 2.0." By any name it has a proven track record for providing customer and referrer relationships.
Lately I have been troubled by the number of website owners who are still looking for search engine optimization (SEO) after the website has been developed. I wrote an article about it for Upsize Magazine titled "SEO:Optimize site before launch, not afterward.
Please visit Miki Dzugan's bio to learn more about me and my company's services.
If your primary concern is to build better search engine ranking the best place to start is with a Web Visibility Report , which can be ordered right online. If you hire us to do further search engine optimization or pay per click advertising for you, the cost of the Visibility Report will be applied to the other services so that the net effect is a free Visibility Report.
You are welcome to benefit from my articles on the Rapport Online site as well as to use our calculator to determine your conversion rate or find out what your average cost per click should be in order for your pay per click advertising to yield your target cost per new customer.