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Marketing is a word, a label for something, that’s all.
So why does it drum up so much anxiety or disdain in people?
Well, that’s an interesting question.
A friend shared this on Facebook a couple of days ago and I shared it because it really impacted me and illustrated my point so ... Views:707
I used to think follow-up was something you were “supposed to do” after you got a lead at a networking group. (Cut me some slack, okay? When I first started my coaching business in 1996 I’d never been on the internet and had to learn about email!)
Follow-up felt like a chore. Not anymore! I ... Views:1101
Our commitment is to give you as many tools as possible to use with your clients. Some of the tools may be new to you, and some may be familiar tools used a little differently. We invite you to start with the three Ps (Prepare, Polish, and Perfect) to plan, design, and implement the best ... Views:1305
Over the years, I’ve had many clients who said, “I always get what I want, but it never seems easy.”
All struggle is birthed in your mind. You may think you just had bad luck or random acts of technical glitches, but it all comes down to what you believe. There is nothing that can’t be traced ... Views:1183
I often trick myself into thinking that I have a certain end result in mind but upon further examination, I notice that what I’m really committed to is something else.
Commited or TryingFor instance, in the past I’d tell myself that I wanted to create a certain amount of income per month. ... Views:1206
Do you practice guitar for too much hours but can’t see real results in your guitar playing? Do you know why you are struggling to get better at guitar regardless all the time you are practicing?
I also suffered this same dilemma, but after some years of trying various strategies on ... Views:1411
No matter how much money you have in your possession, decisions involving money can be exhausting. Some decisions you make might feel good in the moment, but feel bad later. Sometimes you may say "no" to a purchase or investment thinking that you’ll wait until a later date, and then arrive at ... Views:1093
As entrepreneurs and business owners, we want our efforts to have a lasting impact. We want our businesses to withstand the test of time and be successful.
We want sustainability.
So what's the secret to lasting success? How and why do some businesses survive the ups and downs, weather the ... Views:1090
Indecisions are open loops, which means they are energy-suckers. They distract us from other things that may be more important. We can all be more effective if we make better decisions, faster.
Some get caught in indecision when they feel they don’t have enough information. Or they overload ... Views:978
When you have a goal or desire that is important to you, do you ever go into mental overdrive before you see the results? I know I have. I watch my clients do it, too.
You can go into overdrive in several ways:
*Think about every scenario possible that could go wrong
*Think about ... Views:1271
Many people are reluctant to go into selling their products, programs or services because of fears. If we can look under the hood of what’s under those fears, the awareness will help us get pass them so we can do what we need to do.
What kind of selling works? Genuine selling. The kind that ... Views:1366
It’s not news that many have been complaining about how the new Facebook algorithm is screwing them up… bringing their reach down to single digit.
Here is the thing – you can complain, or you can research, experiment and figure out what you can do about it.
Don’t fall into the victim ... Views:1113
Are you in business with a spouse or significant other or do you know people including family members who are? If so, you may understand there are some very unique challenges in these types of businesses that require attention.
* Because these family run businesses are the backbone to our ... Views:1292
A lot of times we are caught in codependent relationship we are not even aware of, and if it is a business or client relationship, it may be costing you dearly.
A lot of us grew up conditioned to be “responsible” – so we try to be, often out of wanting to be approved or accepted, or not be ... Views:1890
Seriously, this is something you really need to add to your business if you have not already. I have done so many of these myself and I love them!
There are many people who use these two terms, VIP and VRD, as being the same. I see them differently.
I see a VIP day as being with one person ... Views:900
n buying or leasing any Honda vehicle, either new or used, there will be or at least should be some type of warranty, which can either be a manufacturer's warranty and/or a dealership warranty all of which can vary considerably in terms of what they offer and their terms and conditions.
Many ... Views:1142
What is the Hypnotic MLM?
Have you ever think about the success? Have you found this reason what is stand behind the Progression? How the process is happen and what is the background? Everyone can be successful or it is a privilege?
I gotta tell you, the Success is not privilege. This is ... Views:1723
Most people strive to have more and be more - we want more money, rewarding work, enhanced relationships, optimal health, fitness, wellbeing and so much more.
Clearly, we are programmed to measure our effectiveness by what we see. When we see our results, for example our bank account, our ... Views:1263
Even though I have a thing about bashing the assembly-line style some people were led to implement what they learn from business trainings, I do acknowledge the value of programs, blueprints and systems.
But I have also experienced – first hand and through my clients’ journeys – how ... Views:1343
As a business owner and leader, you may think you’re always focused on attracting new income. But often, you’re more focused on putting out fires, figuring out what went wrong with your latest biz building technique and searching for clarity on what’s next.
What if each of your questions about ... Views:1062
There are so many options these days when you look for professional help as a business owner. There are traditional consultants, advisors, mentors and, of course, coaches. There are executive coaches, business coaches, career coaches, personal coaches, goal coaches … where does someone go to ... Views:4140
How you BE in your business can make a big difference to how fulfilled you are in your business, and how many clients you get.
I urge you to ask these questions – because they get you to consider human behavior andalignment – stuff you have to work with because trying to change them is an ... Views:1017
Being a coach and loving the art of effective communication would seem to give me supernatural powers in my relationships. At least that’s what I thought! It turns out that sometimes it takes more than communication to get a team or a relationship synergistically aligned.
Let’s say that Bob ... Views:1123
Our mental muscles give us the abilities to take charge of our life, change the course of habitual actions and achieve the results we desire!
In the Thinking Into Results program I teach my clients, we cover the six powerful mental muscles everyone has and how to use them. They are as ... Views:2128
Productivity hacks? Nope. Time management apps? Nope. Hiring and delegation? Nope.
The core of being efficient and effective in your business starts with YOU.
Your strength, your superpowers.
Being efficient and effective is not about having a cookie-cutter blueprint or a me-too tactic. ... Views:1098
Who is your Ideal Client?
Who do you want to work with?
You didn't launch your business to be a slave to the masses. You did it to preserve your choice.
But, time and again I see entrepreneurs trying to serve everyone. Big mistake. You can't do it, nor do you want to.
I hear the ... Views:1120
PRODUCE THE PRODUCT OR BECOME THE PRODUCT!
What does this mean?
It’s the real answer to one of the most asked questions by any young person.
What should I do to be successful?
Well you need to…
Produce the Product
This means creating a great service, product, or idea that can ... Views:1566
I have been hearing many sayings like, “tell me who your friends are and I will tell you who you are” or “you are the company you keep”. But the one saying I always ponder on is, “surround yourself with successful people ‘coz that is how you will become successful”.
Here in Truly Rich Club we ... Views:731
“I just don’t know where to start”
This is one of the common answers I hear having asked the question – how can I help you?
So in my business, practitioners are coming to me to help them grow their businesses/practices which generally means they need clients. They are heart centred ... Views:886
I am a huge fan of claiming our superpowers and marketing our uniqueness as individuals, so we can fully express our value and passion in our business, while standing out from competition.
However, there is ONE thing about us not being totally “unique” can work in favor of our ... Views:929
“The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.” —William James
What we think about, we bring about.
Affirmations are positive phrases that will become truth when repeated and imbedded into the subconscious mind. It ... Views:1056
If you want to grow your business and reach your ideal clients and customers you’re going to have to let go of a lot of assumptions about what it takes to fill your pipeline.
Let’s start off with a few common myths that may be stunting your growth …
1) I can’t make money until my website ... Views:1224
Last weekend I was watching my 3 year old daughter Amelia draw a picture on our chalk board, with a little help from her brother!
Trying to decipher the finished drawing that had lines and circles, I asked ‘is that our garden sweetheart?’
With a shake of her head and in seriousness said… ... Views:1023
You work with people, every business does. In fact there is not a single enterprise that does not depend on the contribution of people, but so few truly listen to their clients, their customers, the people they serve - the very people who keep them afloat.
So many people are concerned with ... Views:2042
There Is Nothing Wrong With You, Except…YOU ARE BORED!
Yeah, I know, if you are anything like me, you are screaming, “That’s not me!”
You have this list to build, that website to upgrade and those programs to launch. Oh, and the kids to chase.
You don’t even have a moment to pop a zit, ... Views:1128
Let’s find out what holds us back from exploring and experiencing the many new things we could do to grow and bring more joy and fulfillment into our life. Today in our known environment, we are comfortable and continue with our same routine. With no or just little effort we can stay in our ... Views:1305
Do you want to increase your wealth and improve your relationship with money? Are you willing to ALLOW a constant flow of prosperity into your life?
All it takes is a decision and belief. Simple, huh?!
Sure, you’ll have to let go of a great many negative beliefs that you currently hold on ... Views:1440
Short answer is, Yes, and No.
No – because “niche” is somewhat an intellectual construct that helps us wrap our head around the marketing thing, and it is very useful. It gives us a starting point, a home base and a framework to do our research, communicate* our message and create our ... Views:1015
My daughters (Emily just turned 30 (EEEKKK) and 27 years) have been bugging me for years that I needed new carpet upstairs. And they were correct. But the thing was, I wasn't ready. I wasn't ready emotionally nor financially.
It meant remodeling the master bath, the girls bath, painting ... Views:953
Secret #1 - Long-Term Mindset - The Ritz-Carlton has a long-term mindset when it comes to its customers. They show their appreciation for each and every customer in how they deliver EXTREME customer service. Why? Because they have a long-term mindset about their customers. They focus on the ... Views:1358
Financial Mistake #1: Industry Specific - Businesses are making the huge mistake of worrying about what is going on in their industry, how to compete in their industry, and how to market to their industry. They are basically putting their businesses in a very small box that doesn't reach outside ... Views:1057
Secret #10
N: Non-negotiable
When you give a client a surprise bonus, you’re over-delivering and practically guar-anteeing customer satisfaction. A satisfied customer is essential. Don’t hold a debate with yourself about whether you should reward a customer. Make the reward non-negotiable. ... Views:1215
I just returned from a lovely vacation that included palm trees and sunshine. Just what this cold Canadian needed in February. Before I left I put everything in place so I could take a real break. That break included a light touch with email and social media and letting others manage things in ... Views:839
Let’s talk about something I know a lot of small business owners struggle with – identifying your Ideal Client.
This is especially tough when you’re starting a business and money is usually tight. Afraid to turn down work, we take on anyone who can fog a mirror. And often we regret some of ... Views:794
Secret #8
I: Involvement
Doing direct mail campaigns once in a while is great. But you must do far more to build long-term business relationships. You must stay involved with your clients by communicating with them on a regu-lar, consistent basis. A key factor is to reward them for their ... Views:1145
There s/he sits in front of you or more likely in a text message, that “follow your dreams,” optimistic, confident, tolerant, ethnically diverse, born somewhere between 1976 and 2004, and from the most marketed to and most nearly technologically addicted, socially-networked generation in ... Views:1235
Being extraordinary is a choice. Your business can be anything you want it to be. If you want to see massive changes and growth, it’s up to you to discover what you need to do today to make changes that will result in more clients and more profits. And if you choose to leave the status quo as ... Views:1074
Secret #6
S: Surprise Bonuses
Few things are more exciting than getting free bonus products, or surprise bonuses. People who receive them feel special.I give away surprise bonuses regularly. After videotaping each monthly Lifestyle Freedom Club teaching, I send copies of the DVD to my ... Views:1239
Marketing Secret #1 - Ignore the Critics and Naysayers - We all know those people that have something to say about everything, but offer nothing of significance with their words. When you listen to those people, you are allowing them to speak that garbage into your life. Instead, make the ... Views:1147
“Build it and they will come.”
What a crock! Total lie.
I built a lot of things in my business that didn’t result in customers running to buy, readers commenting on my blog or even fans “liking” my Facebook page.
Finally it dawned on me that I needed help getting the word out to my ... Views:1163