The secret to changing minds is extremely simple. So simple, in fact, you are probably not doing it.
In order to change minds, you must first have a relationship with your prospect or client. That's it! You could simply stop reading at this point. You have been given the secret.
Still ... Views:1688
Sales and marketing are two business elements that are often used to mean the same thing. Businesses that lump these two together are wrong. Sorry. You just are. Sales and marketing are two distinctly different animals and must be treated as such.
Marketing is defined as:
The ... Views:938