You will need to determine whether there is enough demand to make money from a certain niche. It's all about finding a happy medium. If all you sell is pretty much the same thing as every other dealer, you may become lost in the competition and only able to compete based on price. If you only sell amber jewelry and nothing else, will there be enough demand for amber to make a living?
The easiest way to try this out is to make sure you are a mainstream retailer that "specializes" in a certain niches. You will want to cover most general consumer purchases for the majority of traffic your store will get, but make specialty marketing and ad campaigns exploiting your niche. I've seen retailers do this often with great results. They will get additional training in a certain type of gemstone for instance and exploit that in their marketing, but have a store full of general jewelry selections as well.
Due to the limited amount of items a jewelry store will sell, this is your best strategy. My favorite store in the mall near my house was a nature themed store. But they could sell t-shirts, jewelry, stuffed animals, collectables, books , CD's, DVD's, windchimes, posters and a ton of stuff all about nature. People expect a jewelry store to carry mainly jewelry and/or accessories, so the opportunity for a vast array of merchandise can be small. In response to this I've seen store owners specialize in repairs, appraisals, education, certain gemstones, men's jewelry, children's jewelry, handmade, local artists, beads, all sterling silver, antiques and even tighter niches such as hip-hop and Gothic.
How can you sell more of your artwork online and make bigger sales?
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Alka Dalal is an experienced internet marketer and fine artist that has been speaking to audiences for over 25 years about ways to increase their businesses.
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Alka Dalal, MA. , MS., (NYU and Rutgers University) with many years of corporate experience, founded i-Speak Consulting to enable individuals to take a pro-active approach in being effective communicators in the workplace. She has enjoyed success with different careers, family life and business. She is thrilled to share the stories of her struggles and triumphs in spite of adversities with others, to help them build their dreams and succeed in their own ways and finding their own creativity.She draws upon her vast experience to provide valuable tips on how to succeed in today’s economy using great tool called Internet Marketing.