How to Do Small Business Marketing In Unprecedented Times

The COVID-19 pandemic has caused a lot of disruptions in all ramifications of life globally without exempting the business world. It is no longer business as usual, but business in an unusual way. The impact of the pandemic will be felt in the way businesses will advertise their products or services henceforth.

More than half of the population is at home due to lockdown across most cities in the world. As a result, the business marketing strategy needs to be adjusted to meet the new challenges for the best results possible. And if you are searching for ways to do business marketing in these unprecedented times, here are helpful steps you can follow.

1. Improve Visibility

You must review your marketing strategy to factor in the effects of the COVID-19 pandemic. The way to go about this is to go for affordable SEO in London to help you increase your business visibility in the search engine results page. As businesses are trimming down their budget on marketing to manage the challenges of this period, work with an SEO agency in London to help you connect more directly with potential customers. Let Yaser Ayub’s SEO Agency in London help you assess your on-page and off-page SEO for organic traffic. There may be some issues affecting your website from ranking high in the search engine results page. You need to re-target and adjust your website SEO to reach customers that need your products or services.

2. Introduce a New Methodology

Review your existing ad copy to ensure that its tone, approach and elements are appropriate for these challenging times. Your ad copy may not be suitable for this period any longer. As a result, you need a new methodology – “They Ask, You Answer.”
An experienced and affordable SEO agency in London like Affordable SEO by Yaser UK will help to find out the solutions that your potential customers are looking for and create news, explicit, engaging and optimized content or ad copy for you.

3. Update Your Content

Upload your new content to your website and optimize it appropriately. Also, update your status on your social media and ensure to engage your audience. Capture the adjustments that the COVID-19 pandemic has brought to the way you are doing business in your content.

4. Monitor Changes

The next step is to measure the improvements in the organic traffic your changes have driven to your website. Evaluate the quality of feedback you get from your customers on your site and social media pages. If there are significant improvements, keep up the excellent work. Else, improve on your content. Keep making changes and improving your content until the improvement is evident and sustained.

Despite having an SEO agency in London working with you, organic traffic remains the affordable SEO in London, which you must use for long-term success. Attracting organic traffic is the whole essence of SEO. Let an SEO agency in London help you strategize and drive organic traffic to your offer or business.