What’s a landing page?

A website provides many advantages to businesses such as allowing customers to find relevant information and even purchase after hours; providing more convenience for shoppers.
But, are you using your website to its full potential?
Have you promoted your new product launch on the homepage? Perhaps. Have you created a new page to showcase a limited offer you have available? Perhaps. Have you created a landing page to share the same message as an advertising campaign? Perhaps.
So, what’s a landing page?
A landing page is a temporary web page that visitors will land on as they reach your website. It is commonly used to match an ongoing campaign that might be underway, allowing more people to be exposed to whatever is being advertised.
Here’s an example of a homepage versus a landing page (that we developed for Advance Office Solutions to coincide with the campaign running at the time).

The best part about a landing page is the flexibility to tailor it to suit whatever you are trying to communicate. It allows the message to be shared to whomever visits your website whilst not changing the rest of your site. People can either act on the offer or simply exit the screen; where they can continue browsing your website.It’s recommended to use a landing page for a short period of time usually in conjunction with some form of advertising so people can recognise the message easier.