Many people laugh when I say this, some people cringe. I think most people are afraid to continue to follow up for fear of being rejected. But the truth is statistics show that the majority of sales happen somewhere between the 5th and 12th contact.
Some information from the National Sales ... Views:2997
The only way to know if one marketing medium is better than another is to test. Some businesses fall into the trap of doing what they have always done marketing and advertising-wise because it produces what they think are okay results. This is all well and good if you have in fact tested other ... Views:1312
There is unending information about the power of social media and why you should be involved.
With all the hype about becoming involved in it there is one thing you must always keep in the back of your mind. Be careful what you put out there because it will end up as a digital fingerprint ... Views:1400
When marketing anything in your business it is important to use a multi-step, multi-channel system. It has been reported that your advertising or offer needs to be seen at least eight times before a buying decision is made.
I’m sure you can relate to this. You get something in the mail and ... Views:1304
With all the changes taking place in our economy it is important now more than ever to keep our eyes open for opportunities and different ways of doing business.
Think about breaking away from the conventional approaches you have been taking in the many different areas in your ... Views:1131
Many businesses guarantee satisfaction with their products or services. And, if you are not doing this you should be. For those of us who do offer some sort of guarantee, is it something you articulate to your customers?
If not, it could be the difference between an increase or a loss in ... Views:1226
One of my mentors, Bill Glazer, legendary and outrageous marketing guru always says he "makes a sale to get a customer." Most businesses look at it the other way around. They think, "I need to get a customer to make a sale."
If your business is one where people return to you time and time ... Views:953