Have you spent any time lately considering the pull-marketing strategy you’re using to attract ideal clients to you? Pull-marketing strategies go beyond turning on your open for business sign, setting up your website and hoping that people find you.
That’s the hope and pray method of ... Views:522
Do you look for ways to make more money in your business and to maximize what you’re doing with your clients? If you are, great! If you’re not, you should be.
So, what are some ways you could maximize your client relationships? Well, it doesn’t work in every type of business, but you ... Views:470
Can you think of anything in this world that’s absolutely perfect? If you can, it’s probably doubtful that it’s man-made. Are you making the mistake of treating yourself, or your business as if it has to be perfect? If you are you really need to stop.
Too often, you strive to achieve ... Views:472
Are you following-up with your prospects? Do you do enough follow-up?
You may think the sale stops at the end of an event, or the end of a call, or at the end of the first step of however it is you go about making sales in your business.
This is simply not the case.
If you don’t ... Views:624
When you go to the movies, you buy a ticket, maybe some popcorn and a drink. When you go to get your haircut, you pay for the haircut and maybe you leave a tip for the hairdresser. When you need to go somewhere, you pay to put gas in your car. So with all these things in life that you have to ... Views:584
One of the best ways for small business owners to secure a successful future is to always be considering the next thing - the next product or the next service to put out. Not only considering what that next thing is, but how it will be made, marketed and sold.
This is one of the best ... Views:437
Are you a business coach? Do you have a coach? What do you think is the most important aspect of coaching? Do you focus on mindset issues or business first?
There’s no clear-cut answer, no answer that spans across the board and fits all situations because each person, every business owner ... Views:629
One of the greatest driving forces of business is your ability to implement and execute actions in a speedy and efficient way. Being able to move your business forward relies on creating systems, plans and blueprints, and then putting them into action. And not just any action, but massive ... Views:597
Do you see your clients?
Do they see you?
Those may seem like strange questions, but when you really think about it, they really aren't.
Do you see your clients where they are or do you see them where they could be?
Do you see your clients beyond the here and now and in a place ... Views:459
It’s not uncommon to find that as businesses grow they have a tendency to lose sight of the very things that made them who they are.
That thing is the relationships the business has built and maintains with its list - the people on your list who have contributed to our success. Your ... Views:567
Often times it may seem like you have a lot of work to do in your business, from writing newsletters, emails, articles and blogs, to generating audios and videos for distribution. Because we want to reach out to our customers in every way imaginable, we sometimes forget how easily we can turn ... Views:435
The question that comes up a lot regarding events is do I or do I not give attendees a schedule?
The question to answer is why would you not give a schedule out? Is there a valid reason why you don’t want your attendees to know what is coming up next and what to expect from your ... Views:549
You have your business up and running and you have some products and services set up to offer to clients and prospects. Sometimes this is the part where you might begin to feel a little stuck, because you begin to wonder how to set your prices.
Maybe you have a business where prices are ... Views:478
It’s never easy, in life or in business – making decisions. There is no magic formula or magic crystal ball that can show you the results of your decision before you make them.
So how do you know when you’re making the right decision, or even good decisions?
As a business owner, you know ... Views:439
What does it mean that somebody provides done-for-you services? It can mean a lot of things but essentially it means you hire somebody to take care of developing things like newsletters, fliers, ezines, marketing plans and other things like that, that help you get your business done.
If you ... Views:463
Sometimes when we get into business, we know what our products are going to be and we have a firm hold on our price points, but we don’t necessarily have all the necessary knowledge or skills to put it all together to get people to buy.
Having a sales process is an important factor in sales ... Views:482
A question all business owners should ask themselves, especially if they do their own marketing, is this - is my marketing manipulative or influential?
In order for you to make that distinction, you have to know the difference between the two.
Take a minute to think about what your ... Views:1057
Have you ever found yourself faced with some new insights in your life, or a new theme in your life or just found yourself struggling?
We all have, and I'm no different. Several months ago, I was struggling - going through a difficult time in my life, as many of us do at times - when a good ... Views:485
Without a doubt, advancements to technology have certainly opened the doors to new methods of marketing. With so many options in the way of digital marketing some of us may find ourselves asking if direct mail is an old, outdated marketing method.
The answer is no. Absolutely not!
Using ... Views:650
Do you ever start your day and before you know it, it's just gone? Time is gone and you can't figure out where your day went. You're looking at what you've accomplished and the only answer you can come up with is... nothing at all.
Have you taken the time to think about what's happening? ... Views:514
Recently, I’ve had a lot of people saying things to me like “Oh, Diane, you’re so lucky” or “How do you know all these famous people, and how do they know you?” or “Opportunities seem to fall in your lap, how does that happen for you?”
Well, it was suggested to me that I share some of my ... Views:404
It’s pretty much understood among those currently on social media that pretty much every business needs to have a presence there in today’s world. However, you might be surprised to find out, especially if you are active on social media, and have been for awhile, there are still people every ... Views:407
Do you ever feel like an alien? I’m not talking about the kind that’s green, from another planet and oozes nasty fluids. I’m talking about the feeling you get when you feel like you’re the only one who cares that the store clerk is having a personal conversation with her co-worker, while ... Views:465
Is there a difference between strategy and tactics? It probably depends on who you ask, but I see a big difference between the two. We talk a lot about and utilize strategy in our business and for our clients as well. So many things revolve around marketing and business strategy.
Tactics ... Views:721
We could easily spend days talking about the masterful marketing techniques of the cruise industry. If you’ve never been on a cruise and you get the chance, you should take it. There are great marketing and business lessons to be learned on cruises. Just watching and paying attention to how ... Views:369
We all strive to be number one, meaning we want to be the best, we want to finish first and we want to be ahead of the pack. The number one is the worst possible number there is in business and marketing.
Why?
A lot of business owners use one marketing message, only one media to get their ... Views:477
It’s easy to make costly mistakes at your live events. Most time, you make these mistakes and you’re not even aware that they might be costing you money…and probably some goodwill with your attendees.
Recently, an event promoter asked for the volume of the music to be really cranked up ... Views:409
One of the easiest ways to attract ideal clients and prospects is a really simple thing that will make you stand out to people who would be interested in doing business with you.
It’s talking about what you believe.
While that might sound strange, it’s something every person in business ... Views:366
When it comes to list building most small business owner aren’t ever really satisfied with their results and most wonder if they could do a better job of attracting ideal clients to their list. It’s often said that the person with the largest list has the biggest business.
The person with ... Views:398
Does your marketing strategy include an integrated plan?
You have a variety of ways to market your business - including advertising, direct mail, social media, email marketing - just to name a few. All of these enable you to reach out to your clients to let them know what’s going on in your ... Views:542
Are you using social media in your business? Not are you using Facebook or Twitter and going on there while you’re at work and playing games or making random posts.
The question is: are you using social media to build your business and to increase your profits?
You absolutely can make ... Views:665
One of the biggest concerns for many business owners is how to be authentic in their marketing. You want results from your marketing, but you also want to avoid the in your face or the hard core marketing approach. You also want to avoid the negativity based marketing that relies on bashing ... Views:545
Marketing is one of the most powerful tools you have in your business. Once you can begin to think of every aspect of your business as a form of marketing, you begin to think like a marketer instead of just a business owner.
Your brand, your logo, your colors, your personal style and the ... Views:607
Strategy is a term that gets thrown around a lot in business, especially when it comes to marketing. Sometimes we use the word to the point of forgetting what it really means to have strategy in your business.
Strategy is much more than what you’re doing. Strategy is about knowing why you’re ... Views:596
There’s a lot of talk these days about being authentic, especially as it relates to your business. The question is: what exactly does that mean?
Some business owners have taken this to mean they can say and do whatever they want to, because it’s just them being authentic. Everyone’s talking ... Views:556
Every year for the past 12 or 15 years I have taken a Friday off in the middle of December and spent the day with my best friend in Atlanta doing some Christmas shopping. We always have a great time, being silly and having fun, while getting the majority of our shopping done for the season. We ... Views:779
Most businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered, to processing refunds, to running successful events can and should be systematized. Standards should be put in place so everyone ... Views:551
Part of the holiday season is about giving and receiving gifts. Most of us like doing both – giving and receiving, whether we admit it or not. When we give gifts, we certainly want to be sure that the recipient knows it came from us.
During this past holiday season I found one particular ... Views:559
Authenticity! We hear a lot of people using that word these days and a lot of people are talking about being authentic in your marketing. It’s a very interesting concept to look at as you read headlines and study marketing. You’ve seen them. We’ve all seen those outrageous headlines that we all ... Views:643
One of the biggest mistakes business owners and entrepreneurs make is not having business systems in place to run their businesses. Systems either run your business or people do. That might sound odd because it seems obvious that you need people to run your business systems. And, you are ... Views:1435
Having good strategies in place is one of the biggest factors in making your business a success.
With that in mind, are your numbers lower than you'd like them to be, and are you concerned about them? Are you seeing less people registering for your events? Are you finding sales to be lower than ... Views:799
Do you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out?
It happens to all of us. Here’s the thing to think about. The answers to ... Views:855
You’ve seen the guy on stage spinning the plates. He starts at one end and gets a plate spinning, then moves to the next plate, and the next, until he gets to the end of the line of plates. The hope is that when he gets the last plate up and spinning, all of the plates are still spinning and ... Views:1214
Today we live and work in a very competitive world. Whether you are a brick and mortar retailer, an information marketer, an internet marketer a small business owner of any kind, you need to find ways to stand above your competition an all areas of your business. There are probably many other ... Views:725
Do I really need to be using social media in my business is a common question and one more and more business owners seem to be asking more and more lately. Is social media right for my business? Do I really need to add this media to what I’m doing now? The list of questions goes on and on and ... Views:648
Marketing to the general public can produce income and give you a good financial life. Marketing to a niche can make you very wealthy. And, digging deep into a niche can make you wealthy beyond your wildest dreams – like money raining from the sky kind of wealthy.
If that’s the kind of ... Views:553
If there’s anything you should make time for in your life, its reading and journaling. You can learn a lot from books, whether they’re business books, marketing-related books, biographies, or even fictional stories.
In addition to learning from reading, you will more than likely also find ... Views:1245
Being consistent in business means building not only your credibility but also your dependability factor with your clients and others you do business with.
Sometimes, credibility may seem like one of the hardest things to build in your business, but once you have it, it brings some of the ... Views:959
Many business owners start by putting their product, or service, first when they in their business. If you’re thinking about starting a business, or even adding a new component to your existing business, starting by thinking about your product first is one of the biggest mistakes you will ... Views:931
Having grown up on a 75 acre farm, nobody ever talked about working right. Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do with chickens, pigs, cows, ... Views:765