Having grown up on a 75 acre farm, nobody ever talked about working right. Everybody talked about working hard. As you can imagine, we worked hard on the farm. We got up early, and with 75 acres there are a lot of things that have to be done – most if it having to do with chickens, pigs, cows, and horses, gardens and fields. Growing up on a farm, was a great way to grow up, it was a great life, and a lot of fun.
Here’s the thing, working hard doesn’t always get you where you want to go. You can spend your life working hard, and just skating by with enough to keep a roof over your head. Would that make you happy, though? The other thing we all is hear is that you have to work smart.
What does that even mean, to work smart? If you spend four years or eight years going to college, and studying, does that mean you won’t ever have to work hard? Or does it mean you can now sit behind a desk for someone, dreaming and waiting for that promotion? Will being smarter make you happy?
It’s not about working smart and it’s not about working hard. It’s about working right - doing the right things at the right times. It’s about having the right marketing processes and the right systems in your business. It’s about having the right people doing the right things that boost your business.
Working right, doesn’t mean you’re not going to work hard sometimes. We all work hard sometimes…we’re business owners and entrepreneurs , so it just comes as part of the territory…as part of the deal. But, if you love what you do, it’s not really work, and it’s not really hard, right? Because you still want to work some, right?
Do the right things at the right times and the sky is the limit for you and your business.
You’re running your own business, you’re not an employee, you’re running your own business. And when you think about it from that perspective, if you’re working right, and all of your employees, your vendors, your team members, or whoever you have, are working right, then productivity is going to go way, way up. This means more profits, more money, more free time, and more contribution…all the reasons you went into business for yourself in the first place.
So, stop working hard, don’t think about working smart, just work right, and start running your business.
Diane Conklin is an internationally known author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. As a marketing and business strategist, Diane shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the President and founder of Complete Marketing Systems where, for more than 14 years, she has been showing small business owners how to start, build and grow businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.