Every business experiences challenging periods, this is normal. The key to your business's success is how well you respond to these.
Tough economic times may mean that existing customers are cutting back on their orders and finding new ones may also become more difficult. Any long-time ... Views:586
Pet-friendly offices are a growing trend and not as ‘out there’ as one might imagine. As all owners know, pets are great morale boosters, reducing stress levels and making their human companions feel more contented. Offices have long had aquariums of tropical fish, clearly understanding how ... Views:690
Customer Data Management (CDM) is a business strategy that can assist businesses, both large and small, in managing their accounts, leads and email marketing campaigns and assessing customer satisfaction and needs. Managing customer data efficiently results in greater customer satisfaction, less ... Views:380
From almost every point of view, it makes better sense to focus your marketing strategy on retaining existing customers rather than on acquiring new ones. Repeat customers spend an average of 33% more than new customers – and you don’t need to spend anything like the time and money to get them! ... Views:372
There is something about the start of a new year that makes private individuals and businesses alike turn to thoughts of goal setting. Clearly, in both our business and our personal lives, having clearly defined goals is essential – if we don't know where we want to go, then how will we know ... Views:367
At the time of writing we are approaching the end of the year, the Christmas and New Year holiday period when businesses may take a short break and reassess their policies and campaigns for the coming year. Email marketing is likely to be a major focus of any company’s marketing strategy and the ... Views:332
Email marketing is one of today’s more efficient and accessible ways of advertising. In terms of global reach, it remains the most cost-effective marketing strategy at your disposal. Some companies have phased out their more traditional marketing approaches such as Yellow pages, billboards, and ... Views:366
It really takes a special type of individual to manage a survey project. I’ve learned that no matter how big or small a survey is – it’s definitely more challenging and complex than you’d think. You have to have loads of patience, strong organizational skills and lots of coffee!
So here are a ... Views:427
In the HR workplace today there are many benefits to using cloud computing applications. The average corporation uses a ratio of one human resource professional to every one hundred employees and considering that many corporations are either international or perhaps dispersed across a large ... Views:423
If the title of this article caught your attention you probably just said to yourself one of two things: "What the hell is EFM?" or, "I know what it means, but no one else does," both of which bear out my overall frustration for working under an industry heading no one understands.
OK, so for ... Views:433
A proactive HR department deals with far more than payroll, employee benefits and hiring and firing. HR policies should ensure that personnel activities are aligned with corporate strategies and goals. The HR department is responsible, among other things, for: recruitment, staff training and ... Views:476
Online surveys are as much about communicating as they are about collecting data, so it is important to keep this in mind, particularly if you are looking to achieve buy-in from your respondents. With the right amount of communication before and after a survey is dispatched, you will contribute ... Views:456