TRY THESE MARKETING TIPS TO MARKET YOUR AESTHETIC PRACTICE FOR EASTER HOLIDAYS

The most festive time of the year is fast approaching us, everybody is preparing for the holidays. People spend a fortune on gifts and shopping. The shopping surge is a wonderful time for businesses to increase sales and attract more customers.

Botox and derma fillers are the most sought-after aesthetic techniques, they are minimally invasive and produce quick results without much swelling and bruising. You can do some short Botox courses to learn these techniques safely. If you are a trained practitioner, you are legally and ethically allowed to market your services for non- surgical cosmetic treatments.

Start your campaign early and make the most of the Easter holidays with these pro tips.

1. MAKE A PROMOTIONAL VIDEO:

Make a promotional video for the holiday offerings of your clinic, you can simply use your smartphone to make a short interactive video telling customers about the treatments and give them a tour to your clinic. For an added touch decorate the clinic and make the staff wear a hat or a badge.

2. GIFT PERSONALIZED GIFTS:

Who doesn’t love freebies, we all do, It is a wonderful way to A) market your brand B) lure the customers, and C) celebrate the Easter holidays.A customized calendar a cup or mini samples of products all make along with a discount voucher is a great Easter gift.

3. HOST AN OPEN DAY:

Invite your previous costumers and everyone to the open day event. You can arrange a session on various non-invasive treatments that can be done to achieve a younger looking skin and more symmetrical features.

4. ANNOUNCE A LUCKY DRAW:

Another tried and tested method of engaging audience is announcing a lucky draw; the audience may enter a lucky draw on availing a treatment and they will be able to get a session free or may be discount coupon.

5. DEVELOP AN E-BOOK GUIDE AND GIVE FOR FREE:

A perfect method of sharing healthy holiday tips with your concerned patients is to create a guide e-book for them, which they can download from the website or the social media page. Dividing the eBook topics into blog posts to post all over the Easter holidays is an added option. Involve your acquaintances to add chapters in that guide book or finding the best writer in your team and give them a great chance to involve in this artistic project.

6. COLD PITCHING:

Email is one of the most influential methods of reaching audience. Follow up on your old customers or target new ones by sending out emails, regularly.

7. COMPLIE STORIES OF YOUR CUSTOMERS

compile short success stories of your patients, before and after pictures, a brief video note saying how it helped their self-esteem . You can make a video or a small book, out of these stories and present to your customers.8. MAKE BLOG SERIES SHARING STORIES OF CUSTOMERS
Do the holiday countdown with happy stories in your blogs or write skin related tips. Anything to entice the audience.

9. DRESS FESTIVE, LOOK FESTIVE:

This Easter holidays decorate your clinic, make your staff wear a badge put up an Easter eggs setup or some fairy lights. You can introduce a new holiday logo too.

10. JOIN HANDS WITH A CHARITY:

You can contribute this Easter holidays to a local charity , either give away some percent of your holiday earnings or donate a little amount on every treatment someone purchases. Then advertise your charity policy.