E: Experience, Engage, and 
Experiment

My grandfather’s type of customer service is an experience, the very experience that leaves a great last impression. The last impression is the very last thing a client remembers about you before departing from your place of business.

One of the keys to leaving a great last impression is to engage in a heartfelt conversation with your client. And one way to start that conversation is to wear a name tag that displays the name of your home town.

My home town is Yonkers, New York. So, when a client from New York meets me and sees that state listed on my name tag, he will respond positively. He’ll usually talk to me about all the great people and places from New York.And we have such an awesome time talking to each other that I thank him profusely.

I say, “Thank you for coming to the Closing and Marketing University Boot Camp. Thank you for traveling from New York to see me. Have a safe trip home. I can’t wait to see you again soon.”

You see, when you develop great rapport with a client, you’ve successfully started the process of building a solid long-term business relationship. That type of relationship is the foundation of multi-billion dollar businesses like the Ritz-Carlton.

But you should experiment with different techniques for developing rapport. Find different things that you have in common with your clients. You’ll learn that when you use those commonalities as 
conversation starters, you’ll appreciate your clients. You’ll be grateful to be around such interesting people.

Find different ways to appreciate the fact that your clients enrich your life.Tell yourself, “My clients are assisting me to live the life I want. They’re empowering me to live a lifestyle of freedom.”

I love my millionaire champion students. They’ve given me the perfect lifestyle. That’s one of the reasons why my business club is called the Lifestyle Freedom Club.

And I work very hard to show my appreciation to my students for the life they’ve helped me lead. I show my appreciation by giving them surprise bonuses as part of my company’s extreme customer service .

Author's Bio: 

In September 2001, John Di Lemme founded Di Lemme Development Group, Inc., a company known worldwide for its role in expanding the personal development industry. As President and CEO, John strives for excellence in every area of his business and believes that you must surround yourself with a like-minded team in order to stay on top of your game.

In addition to building a successful company, John has changed lives around the globe as an international motivational speaker that has spoken in over five hundred venues. Over the past thirteen years, he has shared the stage with the best of the best including Rich Devos, Denis Waitley, Jim Rohn, and Les Brown only to name a few. This is truly an amazing feat for someone that was clinically diagnosed as a stutterer at a very young age and told that he would never speak fluently.

John truly believes that everyone needs personal development to reach their full potential in life, and his determination to reach all forms of media with his motivational messages has catapulted his career. John has produced over four hundred fifty products and is an accomplished author of thirteen books including his best-selling book, “47 Secrets of Extreme Customer Service.” As a Strategic Business Coach and Small Business Expert, John’s students include doctors, lawyers, entrepreneurs, consultants, CEOs of million dollar companies, and various other occupations that are thriving in a so-called poor economy. John’s success with his students has made him one of the most highly sought after business coaches in the world.

John’s passion is to teach others how to live a champion life despite the label that society has placed on them. Through his books, audio/video materials, sold-out live seminars, numerous television interviews, intensive training boot camps, weekly tele-classes, Strategic Business Coaching, Closing & Marketing University, Millionaire Affirmation Academy, Small Business Motivational Marketing Daily Tip, and Lifestyle Freedom Club memberships, John has made success a reality for thousands worldwide.