Have you ever thought of using YouTube as an effective sales prospecting tool? You might think that YouTube is for teenagers to share videos of dancing parrots and car crashes but you would be wrong. There are huge opportunities for professional sales people and business people to get exposure and business through video sites. If you work for a company, do not think that this is their responsibility. There has never, ever been a better opportunity for you as a salesperson to take charge of your own career and build your own personal brand.
Advantages Of using Video:
The ultimate way to demonstrate your personality - remember people buy you
Video gets extremely high search engine rankings at the moment
Allows you to demonstrate or talk through 'how to' information easily
Allows you to develop your online brand. This is an important one. In today's modern environment any potential client you call or go to visit is almost certain to have searched for you. They might even do this while you are on the phone with them. How much of a boost to your credibility would it be for them to find your videos.
It's so easy to do yet most people don't!
For example, if people search for peter o'donoghue on Google they are likely to find listings such as video testimonials from my clients.
Search Engine Rankings:
The extra fantastic benefit of using video is you get high search engine rankings on search phrases. Google loves video and places a high importance on them. Videos can take a few minutes to upload and can result in significant business. This could be you too. How about using local search phrases and create a short video - 'canon photocopier Bristol' or 'apple computers new york'. Just add in any search term you like. Don't stop at locations either. Upload videos for: How to's - i.e 'How to buy a used canon photocopier. About upcoming trends in your industry About books people search for in your industry About your experiences with a supplier or a piece of technology About a problem your clients are likely to be searching for Customer and client testomonials
Resources:
Any video camera. The flip camera is popular at the moment because it can be taken anywhere and you can get it on amazon. Windows movie maker comes free with most versions of vista and will do everything you need Accounts at the biggest video sharing sites like yahoo, metacalfe and viddler Jing software is free (jingproject.com) and allows you to record your PC's screen to make a video These websites heyspread.com and tubemogul.com allow you to save time by uploading your video to multiple sites at the same time. Animoto - lets you create free videos from photos and adds high tech transitions and even music. I have used this service extensively and can highly recommend it.
We now invite you to find out hundreds more sales prospecting strategies at Sales Training and Presentation Training