App market is spreading its boundaries at unstoppable pace, while nurturing active competition and expanding innovative energies within it. Mobile applications have become daily need for many as it covers wide variety of utility, business and entertainment needs. Additionally, mobile application development has triggered market to launch new and advance mobile operating system to not just to make it easy to develop and ready to use mobile applications, but also has easy-accessibility and unmatched technology not found in any other device.
Popular mobile platform developers such as Apple, HTC, Microsoft, Symbian Nokia etc. are competing to develop better than ever advance mobile operating systems enabling unparalleled mobile technology growth and high-customer expectations. Today, developers prefer to build unique mobile applications only on those platforms where they find monetization of app hassle-free and remunerative. But beside that, mobile apps are also developed for marketing and information sharing on large scale that brings tremendous exposure. Large corporate to small shopkeepers are finding mobile apps effective as a marketing and information sharing tool, that enables them to leverage profits and sketch image of their companies as progressive. However, cost-effectiveness and short development period are making mobile app more likeable and profitable bargain against other marketing tactics.
As we know, business part of mobile application development is overstressed because mobile gaming is most popular that dominates app marketplace. Apparently, we have seen gaming cult rising out of it, that has rushed adrenaline into mobile app market but still though it haven’t caught imagination of game developers though they’re developing advance mobile game apps but still they lacks extra edge similar to their big brothers. 3D mobile games that offer multiplayer options with the help of Bluetooth or GPRS are famous among gaming aficionados and evidently development process of it getting complex and advance. Whereas, simple 2D mobile games have perennial acceptance and sustained growth though the biggest drawback of 2D mobile games are lack of opportunity to monetize.
High-end Smartphone users are generally targeted audience for mobile application development, but nowadays mid-end smartphone’s mobile applications market is also catching up. High-end smartphones like iPhone, Blackberry, Nokia and HTC prevails over mobile app marketplace, and drives mobile technology growth and development. According to some survey that was presented at World Developers Conference 2011, iOS of iPhone is the most preferential and remunerative mobile application development platform that is capable to offer highly enticing monetization opportunity and credible marketing tool as users usually belongs to upper strata of society.
Marketplace of Apple’s iPhone and iPad is also the biggest due to above mentioned reasons, and Android OS, Palm OS, Symbian OS and Blackberry’s OS are trying much harder to dent iOS mobile app istore, and till now as we know again, they have been unsuccessful. However, launch of Nokia’s MeeGo is in the offing, and it is speculated to make huge strides in smartphone marketplace. Meanwhile, Apple’s iCloud and iOS7 has captured limelight completely and promises to set the future course of mobile technology market at impossible level.
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