Designing Tips for an Impressive Company Logo

In most cases, it takes a long while before a company settles on a logo. Being extra cautious while designing a logo is important for various reasons. Firstly, it represents the company forever, unless you decide to change it. Secondly, the logo is printed on almost everything related to the company, such as promotional items, main door/building, online website, brochures and important documents. Considering the importance of a logo, every company can use some tips from the expert printing professionals at Documedia on designing a flawless logo.

Tips to Design an Influential Company Logo

Here is what printing professionals at Documedia recommend to organizations when they design company logos:

Resolution

·Whether your company’s logo is designed to be ‘complex and attractive’ or ‘simple and effective’, high resolution is highly recommended. A company’s logo should have a resolution of at least 300dpi.

·Whether the logo designer uses Vector images with bigger pixels or Raster images comprising of minute pixels, the design will be acceptable in both formats with the help of high resolution. Some of the high resolutions formats to design your logo are Adobe Acrobat PDF, Quark, Photoshop and In Design.

Art work

·Although the logo is designed on a computer screen, make sure the aspect of printing the logo in newspaper, documents, magazine and flyers is also kept in mind. Often designs that look amazing on the screen are ruined when printed on paper.

·While subtle effects are concealed in black and white print, using too many graphics and colors is often expensive when printed on paper. Therefore, use fewer graphics, two to three colors and check the design implications in black and white before finalizing.

·Insist on using true black color to construct the text in the logo. While custom colors such as grey, blue or charcoal grey come off fuzzy and blurry, especially when pixilated, true black will render a clean and crisp look to the logo in any format.

The expert professionals at Documedia have extensive experience in designing different types of logos for different companies. We adhere to even smallest client requirements and provide the best quality possible.

DocuMedia Group is a unique collection of graphic communications specialists with a remarkable range of individual expertise and experience in printing, imaging and information rendering of all types.