Create And Market Your Video For Free Traffic

YouTube, since its launch in February 2005, has skyrocketed as far as the traffic it invites everyday goes. What is YouTube? It is a video uploading and sharing site that was bought by Google following its massive growth which has put to shade the growth curves of the best in business.

Not only can one upload and share videos with groups and effectively the whole Internet community, the site can also be used to promote one's website, product or service to thousands of pairs of eyeballs. Prospects from different walks of life and disparate nationalities bonded with each other through common interests post their videos on YouTube and also watch the videos uploaded by others, so the site is a giant exchange forum, which is what makes the marketing possibilities which have turned into a reality for many, all so very exciting.

So, how is all this of concern to you as an Internet marketer? Let’s get down to the brass-tacks of creating and marketing a video for the purpose.

The video you create to market your business, promote your website or publicize your product is ideally supposed to be kept short—it could be even a few fleeting seconds, because the visitor on YouTube, in fact the Internet surfer is spoiled for choice— In case he finds your video boring, he could jolly well move on to the next video, presentation or even another website-- a more interesting one. In fact, your video could be a long one in case you are confident that it would be able to hold the visitor’s attention for that long a span.

There are some key factors to be taken care of—
1) The idea2) The presentation
3) The marketing

You see—thoughts are supreme and ideas rule the world. That’s the foundation of the content we are referring to. The treatment—the way you go about making a presentation of the content could prove to be as crucial in the final analysis. And then, you could get a fair idea of the in-demand key phrases and niches using the Search feature on YouTube and doing some key-word analysis using online research tools. The last step mentioned could be the first one—that counts for important research done even before you get down to the task of producing a video.

It isn’t necessary to produce a perfect, a professionally excellent video to make your project a roaring success. In fact, many of the successful videos have been—that’s a reality—sloppily produced. While some of these videos have been watched over and over again for their sheer entertainment value, others have been appreciated for the delightfully easy air about them.

Remember—YouTube is hot right now. It’s still in the growth stage. By marking your presence on this site, you could still derive the early bird benefit. Post your video resume on the site… Incorporate your website’s URL into the video… At times, a series of still pictures could suffice as long as the message is put across… The equipment used for the video production could be a webcam or your mobile phone… You could then post your video on blogs and sites like MySpace.

The possibilities are, well… endless!