How many times you have heard people say, there is nothing to read in the newspapers or magazines , they are full of ads. Haven’t you seen TV viewers getting upset over too much ads coming in between a popular programme.
Many people conveniently forget that their favourite newspaper is available for six or ten Indian Rupees only because the advertisers are paying for it as readers pay only 5% of the production cost. This applies to television as well- producing a programme and airing it is costly and it can be beamed free of cost only if advertisers are there to pay for showing their ads in between popular programs.
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