There are so many ways of advertising your business and they all come with different price tags. It could be flyers, ads in newspapers/websites, sponsorships. There are hundreds of ways to do this. I want to share the best one (and my favorite) with you – and it doesn’t cost a cent! (Really!)
I was at an event a few nights ago where I easily got a few new clients. What resulted couldn’t have gone any better if I had planned it myself (which I didn’t). A few of my clients happened to be at this event, and they raved about me to all of the attendees. Truthfully, my clients were the most confident, glowing, focused, self-assured and happiest looking of all of the attendees. (Between you and me, I was so damn proud of my clients). Everyone in the room wanted what they had. Think about it - aren't your clients your best form of advertising? They're thrilled with your work together and they sing your praises.
Sure, it’s great when we share our “elevator speech” and talk about who we are. We can talk about all of our accolades and share our own story. That helps the listener get a frame of reference and also “vets” (or legitimatize) us. Those things need to be said, but that’s not typically going to be the fastest way for someone to be immediately drawn to you and say "yes".
Here are a few action steps to get you started:
1) Ask your past and present clients for testimonials. If they’re too busy to write one, here’s my secret. Offer to write the testimonial for them and they can edit it).
2) Ask your past and present clients for referrals (Do they have any friends who could benefit from your services?)
3) Ask you clients to give testimonials at your events (I do that at mine and I believe it’s one of the deciding factors to help the attendees make a decision).
I know for some of you, you’ll be able to “run” with these ideas. Some of you may feel a bit uncomfortable asking your clients for their help. Maybe you don’t want to “bother “ them.
If you’d like help with either these actions steps or learning what the next steps are to get prospective clients to say "yes", I'd like to invite you to apply for a complimentary Discovery Session.
Be Brilliant,
Kate Beeders, Mindset & Marketing Expert www.KateBeeders.com
Kate Beeders is an internationally known Success Coach, specializing in helping heart-centered Entrepreneurs make more money FAST! She has developed a powerful technique called the Success Activator System TM which combines her 3 areas of expertise: Business Development, Tapping and Laws of Attraction. This system helps her clients have success on their own terms - becoming bigger, bolder and better! - they attract more clients, more opportunities, more money and develop more self-confidence. This technique helped Kate increase her own income to over 6-figures very quickly and helps her clients make more money quickly, too. Many have doubled their income in a very short time!
As a highly sought after Transformational Leader, Kate frequently speaks at large events. She was a featured presenter for the 2011 and 2012 Tapping World Summit, (with a total of over 825,000 listeners worldwide). Her radio show “Tapping to Success” features internationally known experts. Kate was recently acknowledged by a New York Times & Hay House best-selling author in her latest book about the Laws of Attraction. She was also featured on Boston's Top Radio Station "Exceptional Women" Radio Series.