As one of the foremost experts in building genuine relationships
through the Internet, Joseph has recently launched two new ventures
that explore the power of social media and how it's redefining our
personal relationships and the way we do business. The first is
GenuineSocialMedia.com
, an innovative and powerful 12-week coaching
program to teach businesses how to establish their brand and engage
their customers online. He's also chronicling a never-been-done,
real-life experiment into the power of social media at
SocialMediaAdventure.com
.
Joseph travels the world
teaching others how to change their paradigms about making a profit in
the business world. "It's no longer about using the Internet to make
the hard sell," says Joseph. "Web 2.0 allows us the relationship-based
approach to doing business, giving us new ways to connect with our
customers to build long-lasting, profitable relationships."
“Do you really know ALL of your facebook friends? There’s NO WAY you have actually met all of those people!”
These are statements I hear often, and it’s
understandable considering the fact that I have thousands of facebook
& twitter connections. The comments come in many
variations, but they are all implying the same thing… those thousands
of friends? They aren’t REAL friends….
At first I felt guilty for having so many friends, and would have a hard time answering that question. But then, the revelation came. After
being asked that question while on a recent road trip, my friend (and
co-pilot) Rob Harter reminded me to look at the glass as ‘half full’. My response then became clear: “No, I haven’t met all of them personally… but imagine what a party it would be if I did!” Can you imagine what it would be like to have that many genuine friends? Or better yet, to have them all in the same place at the same time, celebrating our friendship?
I decided to interact with my online friends in a
way that I hadn’t attempted before. I sent an update to facebook &twitter accounts via text message, encouraging everyone to communicate
with me while I travelled on the road trip. There was a problem though, I wasn’t online while I was driving across the country…
Yes, I started posting my cell phone to facebook and twitter, encouraging people to get in touch with me. Honestly, it didn’t even cross my mind that it wasn’t ‘safe’…after all, these were my friends
!
And then, something happened, the responses came – FROM ALL OVER THE
WORLD! (Canada, USA, Mexico, UK, Indonesia, etc) From people sharing
directions when we were lost, to people sending funny jokes or words of
encouragement while I was drowsy behind the wheel, there was a
community effort and an outpouring of love like I hadn’t felt before.
What I love about Social Media is that it is a steady evolution toward real relationships. Many
have argued that technology distances us, but I am optimistic andextremely confident that the evolution of “Web 2.0” is leading us
toward creating genuine, authentic and in-person relationships. In fact, I know it…it’s what I experienced.
In a short trip to Toronto, I made more genuine friends than I could have ever imagined. A few highlights include:
The interesting thing about all of these people,
though, is that we had connected online – through social media – and
had never met in person. In fact, when we first made the
online connection, I doubt that any of us imagined that we would ever
meet, or even become great friends!
Now, I have a whole new perspective on life because of my new friends. They have all taught me something that I will carry with me forever.
I also have a new perspective on the internet, social media, and ‘web 2.0’. It isn’t just a fancy way to waste time or a powerful way to make money…it’s a way to promote peace, love and happiness.