Jim McCormack

Jim McCormack Quick Facts

Marketing trucks and trailers has changed drastically since 2003 when I opened TruckerTo Trucker.com. The early adapters of online marketing are leading the charge taking control of their individual websites as well as domineering the many online marketplace sites. There are many dealers that have yet to measure the effectiveness of online ads versus paper ads, this is where tracking comes in. Tracking is accomplished using toll free phone numbers for every different website or paper your ads are on. Toll free numbers are quite inexpensive and the capabilities are endless. Know exactly who's calling and when. Great for follow up calling and list building. Call recording allows you to hear what's being said by your staff, how different situations are handled, and what customers are saying.

These tracking techniques and learning the benefits of writing GREAT ads using plenty of photo's will make your ROI surge and in short will allow you to leave the paper ad market all together!

Buy trucks and trailers or sell trucks and trailers at TruckerTo Trucker.com.

Contacting Jim McCormack