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Produce Your Bestseller—10 Tips for the Non-Writer
Any industry expert can become a published author. (To be a great writer, all you need is a great editor.) Here are 10 tips to get you started:
1) Have something important or interesting to share.
• Make sure it’s important to more than just you. (Survey your audience about whether they’ll find the topic useful. Or share knowledge about topics that clients have asked you about repeatedly.)
• Share your expertise or research others’ expertise (but then make it your own).
2) Find a unique or creative way to present it.
• Is any idea on earth really new?
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