Justin P Lambert is an author and public speaker. His self-help guidebook, Timeless Principles: How to Live a Satisfying and Successful Life Now has helped hundreds of readers to cut through the standard hype and fluff of personal development gurus and get down to basic principles and actionable steps that can create positive change daily. He is currently launching an online experiment in optimizing a human being (with daily progress reports) at http://optimizing.justinplambert.net .