Fashion, A Part Of Culture Or A Need In Pakistan!

Fashion is not bad rather a need in today’s modern lifestyle. It is not limited to only dress out-fits rather covers all aspects of life from home-décor, gardening, cultural things, vehicles, traditions, parties, vacations, hobbies, professions, to beliefs,values, thoughts, priorities and identities. In almost every culture of the world, we can see it flourishing to some extent whether it is related to new trends in dresses, haircuts or tends in buying luxury cars, villas, or resorts. Unfortunately, in Pakistan, it has become a need!

Now the question is:Is fashion a need, a source of self-esteem, a status symbol, a sense of well-being or a source of low self-esteem, an unfailing desire, a cause of poverty, a feeling of lack? What is fashion in a country where more than 80 percent of population cannot afford food, electricity, shelter, clothing, peace, education, and health?

Our country has not been developing for many years. We are facing many challenges: taliban crisis, security crisis, poverty crisis and safety crisis. We have unemployment, crowded roads, filthy water, and no gas at all in many parts of the Pakistan. Still, we need fashion for our survival!Recently, I have seen many places in our country and met many people in general from bottom line to the cream.People, especially, women are spending their most of the time in planning to wear fashionable outfits, striving to look like models in the fashion industry; they are interested in changing hair color; they care for their interior décor; they care for their bags and nails! Usually fashion takes priority when it comes to spend something after buy essential food items.

Fashion is not bad if you want to do it for some purpose. But if you have no healthy food at home, you have no money left for your health needs, for your educational needs, for your shelter needs, you are making a big mistake by adopting a fashionable lifestyle and promoting it at the same time.Being a nation, as a whole, we need to think about it. We are not having enough resources to fulfill our basic needs (food, shelter, safety), and until our level best, are striving for looking good in the eyes of others.

Here are some guidelines to improve the economy of our country through a change in the attitudes of people:

1. Usually people serve their guests with as many dishes as possible. One must not serve more than one dish to the guests, whether they belong to close family, high status family or distant family.

2. In Pakistan, people simply do not like to re-wear the same item in the family function due to social and cultural pressures and honor’s sake. One should wear the same out-fit repeatedly to attend parties, functions, marriages, etc. Until it is worn out.

3. One should not spend a lot in using electrical equipments like A.C., Generators, or U.P.S., as none of these will be helping our country to get rid of electricity crisis.

4. One should not use any penny on anything non-essential whether it is an upgraded mobile phone or it is a new pair of shoes with jewels embedded on it.

5. Why wear a lot? It neither is in the favor of the economy nor is perfect according to religion. As per our religion, one must not exceed limits in any matter of life, whether it is a matter of money or matter of clothing. One should only spend on clothes according to his/her budget and specific need in the most respectful way- nothing more.

6. Every woman needs to work whether at home or out of home, whether paid or unpaid, whether for the sake of family or to the sake of self. No one should remain unemployed unless otherwise stated (due to some specific health reasons).

7. Luxury in food must be controlled whether it is related to domestic cooking or food marketing. In domestic cooking, simple and easy food should be encouraged, promoted and liked in general. Food marketing strategies must be refreshed and regularized such as advertisements of unhealthy products, offers of unhealthy food in restaurants, and promotions to invite people in some status symbol restaurants.

8. The security of one person should not be considered as the individual’s only responsibility. One must complain for other’s mistakes to the relevant authority for the matters like offending someone, harassing someone, looting, cheating or stealing etc.Similarly, one must notice dirty and filthy places and complaint about it to the concerned authority.

In the country where the laws and the structure of the economy is deteriorating day by day, people are usually encouraged to change their lifestyle from fashion to simplicity, from status to necessity, and from luxury to needs oriented attitude.Until the time, law-enforcing agencies take action and notice, people must do something to resolve their problems themselves. After all, we are suffering from the poor economy and its consequences for long. We should not be allowed to wait and see anymore!

Thanks