Latest Online Marketing Trends For Business Growth

Summary

Many businesses now need to use these online marketing trends and strategies to succeed in their efforts as what worked for you earlier may not work this year.

There are many new online marketing strategies and trends that are evolving in the current Internet-connected and high-tech era. Businesses that change fast continue to gain more clients and profits as slow movers stay behind.
The internet marketing landscape that encompasses SEO, content marketing, social media, PPC, and more is witnessing a dramatic shift.
Here’s a list of online marketing trends that are helpful-

1.Content Personalization

The need for personalization in marketing is more vital than ever before as customers want relevancy in their content, so one size can’t fit all. This personalization need to be so accurate that it should reach audience at the right time and right amount. In order to add big value to your marketing strategy, it is very important to boost user engagement rates.Personalization is nothing but customization of content that relies on client data to provide relevant content. Using some criteria like demographic, behavioral or geographic attributes dynamic landing pages are shown, they highly target Call-to-action buttons to convert them more effectively.

For example, google asks visitors to confirm their geolocations once they land on the search engine in order to show accurate, geo-targeted results. In the ecommerce web, personalized content has a good effect on consumers because customers who have a personalized shopping experience become repeated buyers.

2.Rich Lead Profiling

Offered by companies that manage and collect complex data for millions of businesses and leads, data enrichment has become more important. Marketers use enrichment of data to reveal more details on their leads and personalize their strategy when attempting to contact them. The biggest advantage of data enrichment is that it removes any inaccurate or wrong information that companies might have about a specific lead for example, his phone number, email, or street address.

These data are then used to get other missing data. For example, if you have an email-id of a particular lead, the data enrichment will fill in his name, phone number, residence address, his job profile and household situation.

3.AI and Machine Learning

With global internet leaders like Amazon, Google, and Microsoft are extending in AI and machine learning technology, this trend is going to stay for longer. AI enables marketers to anticipate future patterns of their customers based on collected data.

With this information, marketers can determine how to better engage on their active customers using different channels viz. direct mail, sales outreach, or digital advertising. Several industries such as food and beverage, life science, ecommerce, and healthcare have started using AI.

For example, many food vendors use big data to know the best delivery times of their products. This is done by gathering data from varying sources like the weather, road traffic as well as temperature. Big data can help analyze the effect of all these factors on quality of food.

In the ecommerce sector, 86% of customers think that personalization plays an important role in their buying patterns. Ecommerce firms use big data to predict their shopper’s demographics, behaviors to create a more personalized experiences like sending customized offers or re-marketing emails.

AI and machine learning are set to penetrate various new areas in 2019.

4.Augmented and Virtual Reality Marketing

Augmented reality (AR) ads is one of the major technology that are now used by some marketers. It can result in static or unreal environments into a more realistic experience that would integrate the offer with the actual reality of the customer. AR and VR market size worldwide are expected to reach $209.2 billion.

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