The Media: Are Films Better Than The Mainstream Media When It Comes To Conditioning People?

For quite some time now, there has been one source that people look towards to be informed and another when they want to be entertained. This is not to say that someone thinks about one of these sources when they want to be informed/entertained, as it is likely to be something that just happens.
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Over The Years

There is the chance that one has been exposed to these sources from a very young age, and this is why they want need to consciously think about them. Instead, they can simply look into what is taking place in the world, or see what films are out, for instance.

If, on the other hand, they needed to think about how they can find out what is taking place or how they can amuse themselves, they would need to use more energy. Once one of these needs arises, they can soon come into contact with what they desire.

One Experience

This could mean that one spends about as much time learning about what is taking place in the world as they do being distracted from it. In this case, one could have a reasonable understanding when it comes to what is going on, and when it comes to films, they might be fairly up to date.

One way of looking at this would be to say that they have a fairly balanced approach to it all. Therefore, if someone was to talk about something that has just taken place or a film that has just come out, they might be able to have a conversation with them.

Another Way

Alternatively, one could be in a position where they have the tendency to focus more on what is going on around them. They might watch films from time to time, but that could be as far as it goes.

Yet, if this is not how they experience life, it could show that they spend more time watching films. When it comes to what is taking place in the world, it could be seen as something they haven’t got time for.

The Odd Occasion

At the same time, even if one experienced life in this way, it doesn’t mean that they will always behave in this way. There could be moments when they will take a step back from what they would usually do.

For example, if they are going through a tough time, they might feel the need to watch more films; this can then be a way to deal with the pain/stress that they are experiencing. If something catastrophic is taking place in the world, it could cause them to sit up and take notice, and to forget about being entertained for a little while.

Omnipresent

When it comes to the technology that is available in today’s world, it is not going to be difficult for one to fulfil these two needs. The only thing they will need in order for this to take place will be to have some kind of device.

Through going online with a Smartphone/tablet, they will be able to find all the news they desire and as much entertainment as they can handle. Some of this will be free, and there can be times when they will have to pay.

Two Sides

On one side, there is going to be how this benefits the average person; With them no longer having to put in as much effort to come into contact with what they need. A lot of the time they would have spent looking for the news or going to buy a DVD, for instance, can now be used in other ways.

And on the other side, there is going to be the effect this has on the mainstream media and the film companies. The first source no longer needs people to come to them; they can deliver the news to them directly.

Online

This can take through posting articles on social media, and so as long as someone ‘likes’ or ‘follows’ them, they will be able to stay up to date. Or, they can simply go onto a search engine and find out that way.

When it comes to entertainment, one can join a website that will allow them to watch a film or a series whenever they want to. It is then going to be possible for them to get their productions right in front of people.

Direct Access

In the past, the primary way for these sources to gain people’s attention was for them to watch TV. This gave the people behind these sources a lot of control over people, and it could be said that the latest technology has given them even more.

However, although the mainstream media defined how people saw the world in the past, this is no longer the case. For one thing, they can now look towards the alternative media, and this has taken a lot of their power away.

Its Over

When it came to what this source of information said in the past, it would have been difficult for people to know if it was true or not. Nowadays, they can look towards other sources to see if there is more to it.

Through being able to do this, it has been shown that the mainstream media don’t simply exist to inform people. It might be more accurate to say that their main purpose is to condition people to see the world in a certain way.

It’s not over

Even so, while the mainstream media no longer has the same amount of control as it used to have, the same can’t be said when it comes to entrainment industry. It can be normal for someone to be critical of what they hear from the mainstream media, but when they watch something they can simply take it all in.

But if they believe that films are only made to entertain people, there is going to be no reason for them to take a step back. Thus, when it comes to conditioning people, it could be said that films are going to be the best option.

Conclusion

Now, clearly there are lot of people who no longer listen to the mainstream media, but there are still plenty of people who do. And while there is an alternative when it comes to being informed, the same can’t be said when it comes to being entertainment.

After a hard day at work, one can end up sitting back and allowing everything they see to enter their mind. On the surface, they can be watching something that has been created to entertain them, but at a deeper level, there can be far more to it.