Craig Arnoff, President and Founder of The Sales Alliance Inc., provides client firms with innovative, industry and company-specific programs in the areas of sales, telephone sales and sales management. Mr. Arnoff holds a MBA in Marketing and Finance from The Ohio State University as well as a BBA in Marketing and Business Management.
In the sales and marketing field for the past 30 years, Craig began his career running his own industrial services firm. Craig then spent six years with the IBM Corporation leading Fortune 1000 Account sales teams and hiring and training new sales representatives. At IBM, Mr. Arnoff managed and developed several national accounts including Wendy’s International, a major division of Abbot Laboratories and The Limited Stores.
Craig then served as the Western Regional Sales Manager at Bluebird Systems where he expanded their dealer, Value Added Reseller and distributor sales channels and helped the firm grow
from $8 million to over $15 million within two years. Mr. Arnoff then became the Vice President of Sales and Marketing, and an equity partner, in North Carolina-based Eagle Software Systems. In this position, Craig hired, trained and directed a national sales team, started a Telesales department and established a dealer sales channel. Helping to sell the firm in 1989 to Barrister Information Systems, Craig then decided to use his knowledge of effective sales techniques and processes to boost the sales results of Southern California firms.
In 1989, Mr. Arnoff formed The Sales Alliance Inc. The firm quickly became national in scope and has served over 250 clients including: IBM, Ameritech, Fujitsu, Cox Communications, Qwest Communications, Exide Electronics and a variety of small and medium sized firms in several industries. And Craig has become known nationally as a highly-effective sales training speaker, author and innovator.
Mr. Arnoff is the author of seventeen sales courses and has personally trained over 10,000 sales and service professionals. He has been featured in numerous publications, such as Selling Power Magazine, Sales & Marketing Management Magazine, Computer Products Selling, The Wall Street Journal and KUSI TV . In addition, Craig is the past President of the Computer and Electronics Marketing Association and serves as the Sales & Marketing Roundtable Co-Chair and Board member for the Technology Association of America (formerly the American Electronics Association [AeA]