Excellent one. Also The Porter five forces model play a key role in the business. Word of mouth, Past experiences and the promises that a seller makes play a key role in determining your sales. In offline marketing scenario, the presentation of products and services do matter a lot. They way you create your portfolio and the mode your offer, the extra benefits you augment your product with plays a key role in grabbing the interest of customers. The normal marketing whirlpool comprises of the basic benefits that would accrue from the product at the core, followed by expected benefits followed by augmented benefits. So the marketing should comprise of all the facets of this whirlpool in getting customers.