What Kind of Business are you in?

by Cheri Alguire

PSST. We are in the People Business, not the Houses Business.Do you believe that? Now it is true that you do have to have a working knowledge of home basics. If you don't know what a water heater looks, like or the difference between a Rambler and a Split, you may have some challenges being in this industry. However, having a background in structural engineering won't help you either, unless you have clients to work with.

I am sure you have heard the old saying "They don't know how much you know, until they know how much you care." But how do you show people how much you care?

Well let me ask you this? Are you on Facebook? Do you post information on your new listing or latest price reduction? Probably. And that is fine. But, is that the ONLY thing you post? If it is, you probably get past clients and friends tuning you out. You also have to connect with them on a personal level. As human beings we are craving connection with each other.

So how are you staying connected? Let me know what is working for you.
You may want to try connecting on Facebook, or sending a personal email, or handwritten note. A great way a lot of my coaching clients are sending personal notes is with www.CardsForRealEstate.com

Here are just a few easy, inexpensive ways you can let your sphere and past clients know you care and to keep your name top of mind when they here of someone looking to buy or sell:Birthday Cards

Anniversary of their house sale cards

Thank you cards

Let’s do lunch cards

Get well cards

New baby cards

Congratulation cards

Spending just a few minutes each day connecting with your sphere and past clients can help lift someones spirits, remind them of who you are and the great job you did for them, and help them to remember you when others are asking them if they know a good real estate agent.

Because people DO want to know how much you care!