Far too often people say, “My business is not working.” Yet when they are given the solution for what to do, they don’t take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didn’t get the ... Views:1480
No matter what your industry, who your market is, or what product you offer, your business is a sales and marketing business. Unfortunately a lot of entrepreneurs don’t understand this, and even if they do, they resist it. “I feel like I’m prostituting myself,” was the start of one conversation ... Views:830
No matter what your industry, who your market is, or what product you offer, your business is a sales and marketing business. Unfortunately a lot of entrepreneurs don’t understand this, and even if they do, they resist it. “I feel like I’m prostituting myself,” was the start of one conversation ... Views:844
In virtually any book about marketing, you typically learn about promotions and advertising. The fact is, marketing goes way beyond the typical to include:
•Internal marketing
•External marketing
•Online marketing
•Offline marketing
•Push/pull marketing
•Energy marketing, ... Views:2886
For years I held back, thinking success was for others but not for me. It wasn’t until I was willing to step out in a big way that things began to change. And change they did! I went from struggling day-in and day-out to having an abundance of money, business, and impact.
Not only had my fear ... Views:1291
There has been so much hype about how easy things should be and that all we need do is visualize what we want and presto! it appears. Although I am a firm believer in the Law of Attraction, there have been major misunderstandings of what the law is about. It is about visualization, focus, and ... Views:1691
Our experiences are what move us into our life’s work. The choice is whether to respond to whatever life throws at us in a proactive way and keep moving forward, or stay stuck and flounder about.
There are people fulfilling their life’s work each and every day. Some are visible in the ... Views:1430
When it comes to media releases, also known as press releases, there are mixed feelings as to whether or not they are worth the effort. If done right, they can be well worth the effort.
However, they can also be a complete waste of time for many people. To assure the greatest result for your ... Views:1427
Have you ever wondered how some people seem to succeed with ease while most struggle to build their business?
There are some commonalities with those who are “making it happen.”
Here are ten essential insights to building a highly successful and influential business in today’s ... Views:1383
Anyone marketing online in the late nineties knows it didn't take much at all to get someone on your subscriber list. It took even less for them to stay on your list.
Online marketing was such a novelty; people read just about anything they received.
Fast forward to 2013. Building a list ... Views:860
How often do you have someone who sends you an email with, “I have a couple of quick questions.”
As you read their questions you quickly realize it will require a fair amount of time to respond to all of them.
Wanting to be polite, the temptation is for you to respond. It’s not that you ... Views:1306
When it comes to writing a book, there are those who write simply for the pleasure of writing, those who write to make money and those who write for both the pleasure and profit.
It may seem like all authors want to make a profit, but this is not always the case. However, for the purpose of ... Views:1602
Recently I surveyed a group of several hundred authors. "What's your greatest challenge with marketing and selling your book(s)?" was the only question asked.
The results were as follows:
38% knowledge
33% time
17% money
7% fear
5% other
It’s not surprising knowledge ranked the ... Views:1251
Want to know how some online experts really feel about the world of Internet marketing? It may shock you to learn that sometimes we just get plain fed up with the garbage that goes on.
On both sides of the fence there are unrealistic promises and expectations.
Making a great living online ... Views:948
Competitive Strengths and Weaknesses
A very important aspect of a good market analysis is to determine your own strengths and weaknesses and those of your competitors. This allows you to know your true position.
Some people (especially those who identify as highly spiritual) may have a ... Views:976
Without a clear understanding of your market and what you have to offer you may make some of the common mistakes inherent to running a business
You may spend time targeting the wrong market for your overall objectives. You may come across as only interested in the sale rather than someone ... Views:1049
One of the most important things you can do as a list owner is have empathy for your subscribers. What this means is, don’t abuse them.
If you’ve been a member of other lists you might have noticed that they seem to “use” their list members. This can really make you upset and frustrated. And, ... Views:1129
What do you when plans get thrown to the wind? Do you resist, fight it and wonder “Why is this happening to me?” Or do you simply accept it and choose to do something else?
Today was such a day for me. I live in an area where we rarely get snow. When we do it’s often an extremely light ... Views:1108
Many people hold the belief that sales and marketing has to be pushy.
Nothing could be further from the truth. Sales and marketing is about making people aware of what you offer and creating the opportunity for people to make a decision based on their wants and needs.
If you believe in ... Views:1063
To attract customers you must show them you have a competitive advantage.
No matter what the competitive advantage is, the customer must believe you to be different in some way compared to your competitors and/or have the solution they seek.
Otherwise, why would they do business with you? ... Views:1521
A great way to optimize your efforts is to package your information in many different formats through what is referred to as repurposing. This simply means that if you write a report you can turn that report into a longer document that can become an eBook. Or your eBook can become a teleseminar. ... Views:1493
Show Your Subscribers Real Results or Data
If you run a business that can offer case studies or data, you will get the best results by sharing these things with your list members.
For example, if you are an expert at selling books via Amazon.com, you can show real-life case studies of ... Views:1044
Far too often solopreneurs try to do everything themselves. There is a train of thought that if you do all the work yourself you are saving money. The fact is you may be costing yourself and your business if you try to be a “Jack/Jill of all trades”.
Granted, when we first start out, it may ... Views:973
Something that will boost your business, your revenues and your expert status more than just about anything is information product development.
There are various types of information products you can develop; those that are used specifically for building your opt-in subscriber list, those ... Views:1212
You have likely heard, “The Gold is in the List.” This is a very true statement.
One of the greatest mistakes I see many professionals make who want to make a great living online is not having a clear focus on building an opt-in subscriber list.
It never ceases to amaze me how often ... Views:1083
This is the time of year many professionals set goals and resolutions for the coming year in hopes of making the coming year better than the year before.
Unfortunately, most goals are forgotten within a short period of time.
Often this is due to trying to do too much with too little.
Here ... Views:1336
Countless dollars are wasted every day on information products. People may as well flush their money down the toilet.
You might be wondering why someone who makes their living selling information products would say this. Here’s why.
More people than not buy product after product in hopes ... Views:861
Not everyone is suited to Internet marketing. There are a number of reasons for this. Many will not succeed due to their unwillingness to face reality.
The reality is it takes time, knowledge and effort to succeed in the world of online marketing. Regardless of what you are marketing there ... Views:1223
Have you given thought to why you do what you do? Why are you in the business you are in? What motivates you to work with the clients you work with?
In the last few years the energy of business has shifted dramatically. With all the spirit-driven businesses currently in existence and those ... Views:1120
If I could sum up making money online in 3 steps here are what they would be:
1.Know your market
2.Build a responsive opt in list
3.Create information product.
Step One will be covered in this article.
This is a biggie. Anyone who is making money online has done this. And... they ... Views:1047
Have you ever had reality hit you smack dab in the face yet chose to deny it.
A quick look around would indicate virtually everyone has done this at some point or another.
The fact is we may know there are changes we should make to live a more quality life, but don’t. We often postpone ... Views:1105
One of my favorite shows is – America’s Got Talent. I really enjoy watching raw talent come up from the ranks.
There’s great talent and there’s… well, let’s just say, less than great. Week after week acts are eliminated until one stands victorious as the winner.
The mere fact that a ... Views:1037
Does your business allow for “mailbox money” and a lifestyle you love? If not, what would it take for you to create this?
Let’s start with the definition of mailbox money. This is money you receive in both your inbox and your physical mailbox.
I first heard the term from Mary Morrissey. ... Views:1262
“I don’t have a list! What do I do?”
I have been asked this question countless times. My answer is always the same; start right where you are.
I’ve been making my living (and a great one at that) on the Internet for many years now. But it wasn’t always this way. There was a time when I ... Views:1110
Have you ever cringed at the thought marketing? You're not alone. Many people avoid marketing like the plague and their business success reflects this fact.
The truth is, marketing is just about everything we do. From blogging, article writing, talking to others at a live event, posting on ... Views:1105
1%. This is just about the percentage of people who buy information products, attend seminars, listen to CDs to learn something who will actually do anything with the material.
I am in the 1%. Why? Because I have a philosophy that has served me well. Whenever I invest in something I will ... Views:1226
Most authors want to sell books, but many never will. At least not more than a handful.
The #1 way to sell books is to get yours to stand out from the millions of others that are out there.
Below are 10 very easy to implement "stand out" ideas.
1. Article marketing
One of the oldest ... Views:1264
One of the best ways to sell lots of books from the comfort of your home is to do an online book launch campaign. When done right you can sell hundreds, even thousands of books in a very short period of time.
However, one launch is not the end all be all to a successful book. It is the start ... Views:1184
If you’re like most authors you have set a goal of selling more books in the coming year. In theory setting goals regarding selling books is great. In reality many authors who have the best intentions soon give up on their goal for any number of reasons.
A primary reason is not knowing where ... Views:985
Most authors know if they are serious about positioning their books in the marketplace they need to have them posted on Amazon. In order to get the most opportunity from Amazon you need to optimize your page.
Some of the essentials are a detailed book description, ISBN number, page count, ... Views:1088
Looking for a new way to get in front of potential book buyers? Try your hand at publishing a Kindle book. It's one of the easiest ways to get your material published...fast!
I couldn't believe how simple the process was from the very first attempt.
What's great is you don't need an ISBN ... Views:1091
Over the years I have written numerous articles, developed product and spoken on the topic of using live presentations as a way to sell books. If an author is proficient at the art of speaking they can make hundreds, thousands and even tens of thousands of dollars in book sales. This is true ... Views:1162
Most authors dream of selling lots of books, but often fall short of this goal for one simple reason; fear!
Although the fear may not be overt it shows up in many different ways. One would be the resistance to market and the other not pursuing speaking opportunities where you can sell back ... Views:1004
Are you proud of what you write? Will the message in your books make a difference to the reader? Do you KNOW your life purpose is to write?
If you answered yes to these questions the next question that begs to be answered is, "Are you learning as much as you can to create book launch ... Views:1036
If you have your books listed on Amazon and B&N it’s likely you get very excited when the book rises on the charts. Unfortunately, lots of authors never sell more than a handful of books on either of these locations because they don’t do any marketing. If you want to see your books rise on the ... Views:1159
Find joint venture (JV) partners with big mailing lists, slap an email message together, have all JV partners send it out on the same date and presto! You are a bestselling author.
Garbage! That's exactly what the previous statement is. It's garbage.
As someone who has been involved in ... Views:1217
Many nonfiction books are created to solve a problem or teach prevention of a specific outcome; often doing both. When marketing you need to know what problems your book can solve or what it is designed to prevent.
Take a book on health and nutrition; some are designed to help the reader lose ... Views:1101
One of the best ways to sell books (and lots of them) is with live presentations. Selling from the platform is a powerful way to move lots of books. However, it takes more than simply telling audience members to buy your book.
Watch any author who does this well and it is truly “poetry in ... Views:1090
Ask most authors if they want their books placed in the hands of lots of readers and they look at you as if you’ve lost your mind. “Of course!” they quickly respond.
When you ask what they are doing to market they again look at you as if you have lost your mind and blurt out some excuse as ... Views:1121
If your life ended today are you complete?
What a morbid question to pose one might think. Yet, if you really think about it, what a perfect question to ask ourselves to make sure we are completely in resolve with all we need to be.
Equally, this question is such that it keeps our ... Views:1178