The company’s website is the source of information about the services and products you are selling. To say that web design is vital to your business may be an understatement. The credibility and quality of your brand on your website matters a lot to the consumers.
A website that resonates with your target demographics is the best avenue to drive traffic and persuade customers to use your services and buy your products. The ever-changing website design trends will enable you to create a great website that will hold the user’s attention.
According to the Jaw-Dropping 101 Web Design Statistics Of 2019, 39% of the people across the world will stop engaging with a website if images delays in loading.
Let us discuss notable things that affect your website in 2019.
1. Mobile-First Design
The design of your mobile site is more important than its appearance on the desktop version. The facts indicate that average consumer checks his smartphone mobile for about 150 times a day. It is worthy to note that half of e-commerce revenue comes from mobile platforms. Internet users prefer mobile-optimized sites contrary to research that indicated that 90% of small businesses lack mobile-friendly websites.
Check out this; Google will give priority to mobile-friendly sites by ranking them higher in its search results. Mobile responsive design and app design is now a standard in web design. Before designing a website, create visuals that you can optimize for smaller devices before you implement the desktop version.
2. Flat Design
Flat design involves the use of clean and open space, bright colors, and two-dimensional illustration. The flat design is extending to become the standard for website design trends.
It relies mainly on a simple illustration which is much fewer data-heavy as compared to sites that use large images and heavy visuals. The main objective is to enable a quicker loading time.
To make the site easier to navigate, reduce the clutter and unnecessary ornamental parts of the design. The flat design will present users with a clean and friendly appearance.
3. Use Video as a dominant trend
The use of Video will remain the favorite visual design element. For instance, YouTube receives one billion unique visits per month. Furthermore, nearly 6 million hours of Video get watched monthly. Experts predict that by the year 2020, almost 80% of online traffic will be Video. Let us see the reasons why you should use Video in your website design:
- It increases conversion and helps with lead generation.
- The Video adds a better user experience.
- High- quality Video boosts your website popularity.
- The informative videos get shared on social media more often.
4. The rise of typography
In the beginning, the quality fonts that were costly are becoming popular after Google made them free of charge. The highly popular fonts like Calibri are getting replaced by fun and exciting fonts like Roboto and Open Sans.
As a way of improving website design trends, there is an aspiration for clean and simple web design. The designers are settling for less elaborate typefaces. They pair them with bright colors, gradients, customization, and cutouts to make the lettering stand out. The biggest typography trends to inspire you could be animated typography and highlighted type.
Conclusion
Web designers are mainly focusing on clean and straightforward design that engages users. With the use of great visuals and video, it will continue to be a trend in web design. Topography will have a function of highlighting a brand and convey its message more effectively.
The most attractive design will work well if your page loads quickly and remains mobile-friendly. You need to check such requirements for you to align to website design trends that will improve the site’s functionality.
Kaleb is a creative SEO copywrite.