The Secrets to Effectively Using Voicemail to Get Call Backs and Make More Sales

Voicemail is the scourge of many salespeople and yet the number 1 prospecting tool for some of the worlds most successful salespeople. Where does it sit in your sales prospecting armory?

I really am surprised that even the most experienced sale people have never, ever taken the time to work out and develop strategies for using voice mail to make your sales life easier.

First thing you have to do is prepare. Like every element of successful selling, the voicemail can be prepared for. How often do you sit down to make telesales calls and are utterly surprised when you encounter the voicemail. You then stammer and stutter out something like:

"Oooooh, ah, Hi John, Its...um...John Smith of Big Widgets Inc, we are running a special offer at the moment and think you might benefit. Call me back on 068768768687 and we can chat"

Leaving a voice mail like this is a complete waste of time. It comes across as unprepared and unprofessional. The reason i.e special offer is not adding any value and no busy business person is going to call you back 'for a chat'.

Make sure you prepare your voicemail message in advance so that it is clear, punchy and has a big impact.

Try including some of the following in your voicemail messages to make the maximum impact and position yourself as someone the other person will want to call back or take your next call.

Mention something of value you can add such as:

Competitive Information
A free report or white paper
Research on their target market
A solution to a business problem they may have
A free ...........

If you are aiming to get a call back then you have to raise the curiosity level of the other person so high that they just have to call you back. The top tips is to leave a short message that eludes to something of value for them.

I have a message that my newsletter readers get that has proven to get over a 60% call back from cold contacts. I can't just give it away here because it is an expensive bit of Intellectual property. Sign up to the newsletter to make sure you don't miss out.