Pamper Your Clients On and Off the Table

This is part 3 of 7 Biggest Business Mistakes Health Practitioners Make.

Mistake 3: Neglecting Your Current Clients

Do you know the feeling of always being the one to contact a friend
and never being contacted in return? It will not take long until you
stop calling her a friend and then stop making contact.

Now ask yourself how often you have made contact with your current
clients? If you have ever done it, you are far ahead of other healthpractitioners. Most just wait for clients to call for the next
appointment.

Follow-up
Make follow-ups a part of looking after your clients. Focus on theirwellbeing, rather than on trying to sell them another appointment
and you will see how much more they will come to you.

The time-frame for follow-ups really depends on your modality and
you have to choose what is appropriate. However, the maximum time
to leave between contacts is 3 months.

Referrals
If you provide a great service and your clients are happy with you,
you are actually doing them a favour by asking for referrals. Why?
Because they will have the satisfaction of having helped one of their
friends to solve a problem and they will have helped you to get a new
client.

The best time to ask for referrals is after they have seen you a few
times and are getting better. Use the time before a session when youjust chat to ask whether any of their friends might benefit from your
service as well.

Most people do not actively think about it, but when they do, can
think of others who have the same problem. They might tell you
someone or just start thinking.

If they told you someone, you can refer to that person at the end of
our session and make a special offer that your client can pass on to
their friend.

Make sure you always thank the referrer when a new client comesbecause of them.

Already posted:
Mistake 1: Being a Jack of All Trades
Mistake 2: Producing a Brochure

Still to come:
Mistake 4: Hiding at Home
Mistake 5: Failing to Plan
Mistake 6: Working Without Financial Stability
Mistake 7: Doing it Alone