15 Must Know Logo Design Tips for Small Business Owners

The logo is the face of your company and its design must represent your ideas to be able to create an impact on the customer’s mind. Believe it or not, logo is what most people connect with when the name of your brand comes up. Brands like Apple, Pepsi, Nike, and Chanel are known for their iconic logos – they’re their visual identity. Even if you are a small business, you need a carefully thought logo design. Here, we share some tips to design a good logo and some successful logo ideas adopted by renowned brands -

1. Learn logo design

Designing a logo is in no way a simple task. A logo can convey effective logo ideas that can make a long-lasting impact on your customers. A logo is far more than just an image – creating a great logo is one of the keys to grow as a small business.

2. Think simple and unique

A simple logo works best as it is easily identifiable and recognisable. For small businesses to grow, the market and the customers must first be able to identify you. Uniqueness is also a key feature. Copying a well-known design might trick some customers but creating a unique logo will only establish your company as unique and different.

3. Choose the best colour pattern

A scientific study explains how a specific colour pattern may attract or repel people. Since a company’s logo is its face, it also creates the first impression. Choosing the right colour scheme is important for the logo design and it can provide you with a great first impression.

4. Feedback is important

For collecting good logo ideas, several feedbacks can be a big help. Sometimes a person’s perspective is not enough and getting constructive feedback on your logo design can help you develop a better logo eventually. Get feedback from people in your industry and outside to get a wider perspective. Try getting an expert on the project so that you can convey the right message through your logo.

5. Choose the font wisely

For creating an effective logo design, the font is an essential part. Choosing an easily readable and still, a stylish font is a part of important logo ideas. What small businesses often make a mistake is that in order to get a stylish logo, they compromise their readability. It’s a big mistake since good logo ideascan only be conveyed if they are properly understood.

6. Create a positive impact

One of the key logo ideas is to create a logo which conveys a positive impact on people. A logo which will convey positive vibes will inspire the customer to buy your product. It is more essential for small businesses competing with huge business corporations. Only if people are interested in your idea and feel connected with it will they choose your product.

7. Learn from successful companies

You can always choose to learn and grow. Track patterns in the logos of big brands and find which trends have been successful and acceptable by the public. These trends can reveal crucial logo ideas and help you design an effective and impactful logo. Follow the Designhill blog to get tips, ideas, insights and industry trends in design.

8. A Type-Only logo has a great advantage

On a more technical aspect, a type-only logo is a logo that only uses text. We have seen several companies with just a simple type-only logo being widely accepted by the public. They have a clear advantage of simplicity on their side. Moreover, it is also adaptable. We have seen this with Facebook. They used only the letter ‘f’ to represent the earlier full name logo by keeping the font and design the same.

9. Choose an inspiring design

What inspires people is also chosen by people. For any brand, to be able to attach to the public is key. A great logo inspires customers. For instance, the logo of Nike uses inspiring text as part of their quote. Companies like Amazon have tried to reflect their idea of creating happiness .

10. Represent your motives through your logo

The best way for small businesses to grow is to connect with the masses. Any connection can only be laid if we try to share our motives and what a better place to share that in your logo. Representing your company’s motives will help customers to connect with your brand easily.

11. The negative-space feature can help

Again one of the trends that have been adopted by many companies is negative space. It is a feature in which you choose not to give a space between two words. This feature can be truly attractive and likeable. Companies like FedEx have applied this feature to its greatest potential.

12. Outsource the logo building process

Outsourcing the logo will help in creating good logo ideas. The more people take part in this logo building process, the more will get attached to the brand and its ideas, thereby making it more popular and acceptable amongst all. People like competition and giving them a chance can bring wonderful logo ideas .

13. Choose wisely

Designs can truly have a lasting impact on public and your logo must leave the impression you want it to. A good process consists of understanding the requirements, building a basic version and getting feedbacks. Choosing these decisions wisely can help you achieve a truly remarkable logo that feeds your needs.

14. Keep it original

Despite taking so many opinions, it is also important to keep your logo as original as possible. Nothing reaches to people more than things that are original. To make a logo that comprises all the above-mentioned logo ideas still re-reflects originality is no easy task. But this is exactly where creativity comes to play.

15. Don’t be afraid to make mistakes

Only if you make mistakes will you have an opportunity to learn. Experimentation is the key to success. So just go and try to make some designs straight away. Only after going hundreds of design can you find a satisfying logo that seems just perfect.

It is always important to know how impactful a logo can really be. Understanding the true potential of a logo can truly help you deliver the logo that gives a positive first impression of your brand. Consider these points and let your creativity deliver magic!