The scenario of Search Engine Optimization service india and SEO link building service india has been always changing, and today, the importance of building high-quality links has never been so higher. The need to understand and implement high-quality campaigns is essential if you're going to compete and thrive online, and that isn't going to change anytime soon. This guide is designed to get you going quickly and in the right direction.
What is LINK BUILDING?
Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use the links to crawl the websites. There are many techniques for link building, and while they vary in difficulty,
Why LINK BUILDING?
Link Signals
Used by search engines
How do search engines assign the value to links? To answer this, we need to explore the individual elements of a link and look at how the search engines assess these elements. Sometimes it is difficult to understand the proprietary metrics that search engines use, but through analysis of patent applications, years of experience, and hands-on testing, we can draw some intelligent assumptions that hold up in the real world. Below is a list of notable factors worthy of consideration. These signals are considered by SEO professional while measuring link value and a site's link profile.
Global Popularity
The more popular and important is a site, the more links from that website matters. The website like Wikipedia has thousands of diverse sites that are linked to it, which means it's probably a popular and important website. To earn trust and authority with the engines, you'll need the help of other link partners. The more popular, the better.
Anchor Text
One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text.
Trust Rank
It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. In order to weed out this irrelevant content, search engines use systems for measuring trust, many of which are based on the link graph. Earning links from highly-trusted domains can result in a significant boost to this scoring metric. Universities, government websites, and nonprofit organizations represent examples of high-trust domains.
Link Neighborhood
Spam links often go both ways. A website that links to spam is likely spam itself, and in turn, often has many spam sites linking back to it. By looking at these links in the aggregate, search engines can understand the "link neighborhood" in which your website exists. Thus, it's wise to choose those sites you link to carefully and be equally selective with the sites you attempt to earn links from.
Freshness
Link signals tend to decay over time. It is important to continue to earn the additional links over time. Commonly referred to as "Fresh Rank," search engines use the freshness signals of links to judge current popularity and relevance.
Social Sharing
The past few years have seen an explosion in the amount of content shared through social services such as Facebook, Twitter, and Google+. Although search engines treat socially shared links in a different way than any other types of links, they notice them nonetheless. There is much unstoppable debate among SEO professionals as to how exactly search engines factor social link signals into their algorithms, but there is no denying the rising importance of social channels.
The scenario of Search Engine Optimization service india and SEO link building service india has been always changing, and today, the importance of building high-quality links has never been so higher.