Some people are destined to achieve success. They are driven by the zeal to transform their dream into reality, while overcoming indomitable odds. These individuals do not give up at the face of adversity. They lead by example and transform every challenge into an opportunity.

One such leader with a never give up attitude and the ability to tackle difficult situations with creativity is Maharrsh Shah, the Creative Producer & Lead (Films & Series- Fiction), Condé Nast India. He is also a former Creative Director–Films (Jio Studios) and Creative Director (Originals), Times Studio.

In an interview with Insights Success a Best Business Magazine, Mr. Maharrsh shares his professional journey, opinions, and future plans.

Below are highlights of the interview.

1.Brief our audience about your professional journey and your way towards becoming the creative producer at Condé Nast India.

As far as I can remember, I have always wanted to tell stories. And as I hail from a family with business background, I had absolutely no idea regarding the media industry, whatsoever. But I caught the bug early, and because of my affinity towards stories and creations. Academically, I excelled in Literature and History, while miserably failing in other subjects.

Enlighten us on how you have made an impact in the entertainment industry?I believe, I’ve created an impact in the entertainment industry in my own small way. My career journey has been a great lesson learnt – in terms of conducting oneself, especially as a studio executive, who are otherwise mostly inaccessible and non-responsive.

Being an experienced creative professional, share with us your opinion on how the adaptation of novel technologies in the entertainment space has transformed the industry and what more could be expected soon?
The biggest credit here goes to the OTT boom. The appetite of streaming platforms has led to creators looking for stories and create material at breakneck speed. Books , no doubt, offer a great respite when it comes to being able to pitch a project and because there is already inherently the base of a story that is available for the writer to adapt.

Taking into consideration, the current pandemic, and its impact on global economies, how are you cruising through its ups and downs?
Just like everybody else, it has been challenging for me to adapt to work from home and to be able to structure and schedule timelines, basis the way of working that we were used to. At the same time, I have become a huge fan of work from home and I hope more corporates allow employees to exercise the option.

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