Building a database of customers is one of the most important parts of marketing your business, no matter what that business is about. From craftspeople to restaurant owners, having a database they use to market ezines, specials, email promotions and even postcards means getting the people into the system. Where can you meet potential clients and customers to add to your listbuilding? Local networking and meetup groups!
Meetup.com is where people from all walks of life and every interest under the sun are getting together to share resources, stories and experiences. People of like minds come together and have meetings, dinners and parties where you can share what you do and collect business cards. There are artist groups, creativity groups, marketing groups and shopping groups plus thousands more that meet regularly to share their stories. You can even make your own meetup group and it will be announced to everyone who is signed up on Meetup.com under that particular interest.
Let people know that you are collecting their information so you can send them announcements on where you next craft or art shows are. Tell them you will send them special coupons periodically that they can use at certain times of the year such as the Holidays and save them money on future purchases from you. You see artists all the time collecting names in a notebook at their art show booths. Step it up with going to meet your future prospects in between shows at Meetup.com.
Alka Dalal, MA. , MS., (NYU and Rutgers University) with many years of corporate experience, founded i-Speak Consulting to enable individuals to take a pro-active approach in being effective communicators in the workplace. She has enjoyed success with different careers, family life and business. She is thrilled to share the stories of her struggles and triumphs in spite of adversities with others, to help them build their dreams and succeed in their own ways and finding their own creativity.She draws upon her vast experience to provide valuable tips on how to succeed in today’s economy using great tool called Internet Marketing.