This is the most frequent question that existing and potential new radio show hosts ask me-Why You Do Not Have Enough Listeners?
There can be a number of reasons:
-Your content is not interesting enough, engaging and or entertaining. You have other motives then foremost being at service to your audience
-You are not being real and authentic as a human being. Your ego and "core issue" is running the show
-You are not marketing your radio show like a product
You must conduct a thorough research on your niche and business market, develop a plan and handle the ongoing marketing of your business on the Internet as follows:
1. Market Research:
-Identify Goal to complete this project
-Brainstorm and write down search queries
-Research chosen keywords
-Identify the best keywords
-Analyze the current Search Engine Results Pages for the best keywords
-Investigate and get to know the competition in similar niche
2. On-site Web-Research:
-Sign up and verify with Google Analytics, Google Webmaster Tools, and Bing Webmaster Center
-Evaluate the visual design of your site-Check compatibility between browsers
-Check HTML code and optimize all of the SEO related tags
Research, Social Marketing and Tracking-Continuous Improvement
Coach Steve Toth has more then twenty years experience in; life coaching, leadership development, management consulting, professional coaching and culture change. He has worked with hundreds of executives entrepreneurs and professionals as a personal-executive coach. He studied at the Management Consulting Institute, Context Training, Landmark Education, PAIRS Foundation, Transformational Breath Institute, and Naropa University.
In 2003 he founded Real Coaching Institute to provide coaching programs and consulting services
that dramatically enhance individual and team performance in the areas of Sales, Motivation, Leadership, Teamwork, Communication
and Life Balance Management Skills.
In 2007 he founded Real Coaching Radio Network. He is the executive producer and with his team produces over a dozen radio shows weekly.
In 2008 he founded Real Technology Group -to address the gap that exists for coaches, professionals and small business of being effective marketing their passion and/or niche on the Internet. "We are New Media Specialists finding creative ways and using creative tools for your content to be easily found, distributed and shared on the Internet."
In 2009 he created a Joint Venture with My Rx for Living and later became a partner in On-line Interactive Coaching Community and Membership Site. It is a place for motivated, success driven people to focus on improving their lives together; creating financial independence, better relationships, greater ability to communicate, spiritual awareness and improved health and well being. Coaching content in the form of live RCRN radio-TV shows, videos, blogs and lessons are offered on a daily, weekly, monthly basis by Coaches and Course Leaders.