What is The Termite Effect?

What do business mistakes have to do with termites? More than you may think!

"The Termite Effect" refers to the impact that many common business mistakes have on businesses, entrepreneurial ventures, management teams and on the careers of sales professionals.

As a business coach , I noticed that the damage done by many of my clients' mistakes were going unseen for months or even years . . . just like the effects of termites on your home. After all, termites never sleep, they just keep eating. The business mistakes discussed in the book, The Termite Effect, never stop their deleterious effects on your business. In both cases, at first the harm is not noticeable but, over time as the damage grows more and more extensive, the foundation of your home or your business begins to collapse.

Termites live in subterranean environments because they do not like being exposed to light. Many of the most common business mistakes such as poor organization or lack of delegation are often ignored or hidden, however, exposing them to the light (recognizing that they exist) is the first step toward avoiding them in the future or repairing those that you have already made.

It is important to identify the mistakes as early as possible so that corrective action can be taken before the damage becomes too extensive. Once you identify them, you can develop a plan to fix or avoid them in the future and improve your odds of success.

Some of these common business mistakes include:

* Lack of understanding your company's financial statements
* Inability to Identify what success looks like
* Living a reactive existence not a proactive one
* Lack of measuring results
* Not generating enough leads for your business
* Poor work/life balance