How the Business of Branding Works to Meet Your Sales and Marketing Goals
One of the most important elements in making sales is the ability to build trust and rapport with prospects.
In person it's easy. You shake hands, strike up a conversation and build a connection.
But ... Views:65
What is Branding and How it’s Different from a Logo and Marketing
When you think of brands you probably think of big names like Coca-Cola, Nike, and the big named products you see every day.
But what exactly is a brand? What does it mean? How is your brand communicated?
When ... Views:33
The importance of Personal Branding for Entrepreneurs
Thinking about doing a product or program launch to get some fast sales? Read this first!
Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and ... Views:64
13 Strategies to SEO Optimize Your Local Business Website
If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic.
Since many marketing ... Views:93
5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want
Is your website attracting the right people who are actually interested in purchasing from you?
Or is it just sitting there and not really accomplishing what you hoped it would?
Every ... Views:178
Your dream of writing a book is finally complete. Congrats.
But now what? What's the best way to get your book campaign off to a big start?
Last week I wrote about the importance of incorporating landing pages into your website to aid in your business marketing efforts so this week, I ... Views:108
What Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts
For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is ... Views:108
Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.
I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their ... Views:110
7 Facebook Facts Every Business Should be Aware of for 2017
Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile?
I fear many of you are thinking the latter ... Views:171
Stop wasting your time; here’s what you can do right now to turn things around
Wish you were getting better results with your social media?
Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s ... Views:199
Are you overwhelmed by the volume of advice you see and read each day by business and marketing experts?
It's easy to get excited about trying new things in your business and ending up following a lot of experts on social media and subscribing to their eZines and newsletters.
But over ... Views:118
How would you like to be the reason someone smiles today?
Doesn’t it feel wonderful and causes you to smile when you’re acknowledged for an accomplishment? When someone is truly kind to you without any intention of reciprocation?
I recently discovered just how wonderful that feeling ... Views:134
7 Important Format Components to Include In Your Information-Based Newsletter
I sign up for a lot of digital newsletters. Mostly because I anticipate one of these three benefits from being on that person or company’s list:
1. Receive details on sales and discounts
2. Be entertained or ... Views:147
We all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list.
Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can ... Views:304
What it Takes to Create an Award-Winning Business
14 Strategies We Attribute to Our Recent Business Excellence Award
Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that eVision Media was nominated for a 2016 Business Excellence ... Views:118
As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.
All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?
Below ... Views:274
5 Members Every Growing Business Needs on Their Team
Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way.
But ... Views:146
Tis the season for holiday sales!
Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.”
So what are the best ways ... Views:234
How Stories Greatly Enhance Your Business Brand Positioning
Have you incorporated your story into your business marketing?
I recently attended a live event, WOW – Women of Worth, at Harrison Hot Springs where several women took the stage to inspire, educate and motivate the ... Views:122
When was the last time you updated your website?
It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.
Remember ... Views:122
What You Need to Know Before You Sign Up for Yet Another Program
There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.
It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes ... Views:200
Sharing content regularly on social media is critical for staying top of mind. Yet many businesses struggle to find the time to do daily social media posts.
While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save ... Views:164
5 Important Steps for Defining Your Niche Market
I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who they would ideally want to work with.
New ... Views:126
Are you keeping your business a secret?
You may think you are doing a great job on social media, networking, and marketing online to grow your business. But you may not be utilizing your very biggest asset… and that is your own personal network.
Most of us have established a network of ... Views:184
As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment.
Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it ... Views:171
Social media is a powerful way to build a following, turn prospects into leads, and drive sales.
One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.
If you aren’t getting the social media ... Views:161
Understanding Content Marketing… In Less Than 5 Minutes
There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most.
In this case, anyone who is in business ... Views:237
How my Growing up on a Farm Fostered The Truth About Building a Business that Will Save You Wasted Time, Money and Effort in the Long Run
When I was 9, our family moved from Vancouver to a 10-acre farm in Bradner. The shock of moving from a city to a farm was definitely felt by all of us ... Views:150
Top customer service strategies to create and sustain a profitable business
This weekend Daniel and I were invited to the Abbotsford Airshow as a guest of Chef Michael Dicks of Culinary Touch Catering. He was the official caterer of the 8 Chalets there and served over 5000 guests during the ... Views:196
The summer means it’s vacation time! Time to get away and enjoy sun and summer fun!
But when you are a business owner, the thought of leaving your business can be stressful. I know it took me several years before I allowed myself the opportunity to truly take time off for some badly needed ... Views:169
If you look at top business achievers, you will find one common denominator: They didn’t do it all alone.
High performing entrepreneurs and business owners know that to truly excel requires guidance and support.
Are you wanting to be a high-performer?
If so, you might be wondering ... Views:237
In recent years we have seen an increase in the number of mobile users. What many businesses may not have anticipated though is that viewing the Internet on mobile devices is now becoming the norm.
We are becoming a society that is connected 24/7. That's requiring businesses to think about ... Views:243
9 Operational Apps, Systems and Processes We Use at eVision Media
The other day I was having a conversation with a professional organizer I met in a Facebook group. We connected over the phone and talked about our businesses.
When she asked me how organized I was, she was quite ... Views:222
75 Percent Of Consumers Agree You Need to Stop Using Free Email Services For Your Business Email
Think it’s convenient to use your Gmail, AOL or Yahoo email address for business? That might be true but it could also be turning away potential clients and harming your professional credibility ... Views:206
Are you speaking a different language to your prospective clients and aren’t even aware of it?
I travelled to Montreal Quebec recently and even though my stay was brief, it was not without its challenges in the communication department.
In case you’re not familiar with Canada, English is ... Views:165
One of the challenges of running a business online is that when people connect with you online, they are strangers.
Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their ... Views:214
When you log in to your Google Analytics account, do you let out a sigh of disappointment?
I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site.
As a digital marketer I can tell you the secret to getting steady traffic to your ... Views:234
Looking to grow your sales online? Provide an inviting back-end offer!
Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers.
Once people say “yes” to your back-end ... Views:284
Are you looking for a way to stand out from your competitors? Consider writing a book!
Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor with your own book – say, “Sell Your House in 48 Hours Flat.” Suddenly ... Views:182
We all know first impressions are very important. That’s why, whether you are redesigning your website or building one from scratch, the home page is undoubtedly the most important page of your website.
So how do you create a design that is eye-catching, engaging, and draws visitors to take ... Views:244
The online marketing world is evolving at a rapid pace since the emergence of social media.
Nowadays, many prospective clients will judge you based on your social media presence so it’s imperative to keep a professional profile and maintain your social media presence consistently, in order to ... Views:232
Why adding blogging and newsletters to your content marketing mix will increase sales opportunities
Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out ... Views:247
We have all had them. Especially when working in the service industry. There are some clients that you can’t charge enough to make it worth the stress, headaches, and frustration they create.
I had heard someone say once, “sometimes the cost of a dollar is too high”. Indeed. When you ... Views:280
With zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out?
Facebook Live brings fans right to where the action is.
There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap ... Views:291
Why SEO is Still Very Relevant in Boosting Your Business Visibility
Ever felt the fear of losing someone in the crowd?
As a young mother, my son was always keeping me on my toes to ensure he didn’t wander off somewhere while out shopping. I knew if he did, it would be very difficult to ... Views:328
Blogging was promoted to be the promised land for entrepreneurs, business owners and marketers.
Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets?
So to boost the number of people seeing your article, you post it on ... Views:339
If you post it and you Tweet it they will come. Right? Maybe not.
While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales.
Yes, social media is an important part of your marketing plan, but I see too ... Views:320
Aside from the marketing efforts needed to get people to register and attend your live webinar, it’s important to plan it out so you get the best conversions possible.
Below are some tips to create webinars that rock!
1. Add Interest With a Co-host. They can introduce you and set the stage ... Views:357
I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website.
It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market.
But writing the ... Views:407
Starting at Base Camp: 7 Strategies to Post You’re Way to the Top
No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task.
Like anything else, there are some strategies to ... Views:258