Maybe you’ve done some online or offline research, or just a general observation, and noticed there are a lot of businesses out there. And, maybe you’ve noticed some, or maybe many of those businesses are just like yours. Does this worry you?
If you’re doing things in your business that set you apart, you really shouldn’t be worried at all. When you do things in your business that set you apart, that give you even the slightest edge over your competition, you’ll see a huge difference in the way people – your clients – respond to you.
And, one of the keys to having a successful business is doing things that set you apart, that give your business that slight edge.
So, for example, maybe you have a mastermind group. What do you do with them that’s different than the next person in your arena who is also conducting mastermind groups? Maybe you take your group to exotic places, places they wouldn’t see on their own, or trips they wouldn’t have taken. Maybe you take them on a cruise. Whatever you do that sets you a notch above the competition is going to make a big difference.
Maybe you don’t have a mastermind group. What do you do in your business, though, that’s a notch above your competition? Maybe you have a yard service or some other kind of service business – no matter the business there’s something you can do, something you can offer, that will make you stand out and set you apart from all the rest.
Maybe you give your clients a plant to put in their yard, or to hang in their home, maybe you sprinkle weed eater on the grass to help prevent weeds at no extra charge when you complete your service each time. Whatever it is that makes your clients say, “I absolutely love what you do.” It just needs to be something that shows them they’re important to you.
Instead of looking at how other businesses out there are like yours, look at what they’re doing and look at what they’re not doing. Think of the things you could be doing that give your business a higher perceived value than the others in your niche.
When you really use this strategy of setting yourself apart, being just a little different and giving your business a slight edge, you’re going to see a big response from your clients. You’re going to see your business catapult and become a big success.
So, really think about what makes your business different from the others in your industry, and if you can’t see a difference, do something to make a difference.
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.