The popularity of Salesforce in Coca Cola Success Story

Coca-Cola is serving its customers since its birth in 1886. And they have their red and white label as their status symbol. But later on, they tried to increase their productivity in customer service . They used Salesforce software to a great extent. After that, their business increased a lot, and they saw a clear growth in this sector. The reasons for choosing Salesforce as their driving forces are as follows.

Change in business flow

The business scenario has changed since their birth. Before, enormous companies used to win over the small companies. But they completely changed the picture. Nowadays the companies who work faster win over the slow companies. Traditional thoughts do not work now. So Coca-Cola has focused on connectivity and collaboration. They also focused on scalability to increase their business. And they can achieve all these factors by taking up Salesforce as a compact system.

The flexibility of the technology

Coca-Cola has seen that Salesforce is flexible. And it works as a one-stop solution for the companies. It is more like a toolbox from where you can choose any tool to create a whole new application to run the business. The flexibility of Salesforce creates distinct types of apps. These apps are in different departments. And they can centralise all departments into one system for the ease of operation. So we can say, Salesforce has given them the flexibility. They can manage many departments in a single space.

Better connectivity with the customers

The major reason for launching Salesforce in Coca Cola was to serve the customers in a better way. And they have done it because Salesforce has very good connectivity. Before they used to reply to a customer in a few days and sometimes it used to take a lot of time to spot the issue. But because of the good connectivity of Salesforce, they connect to their customers. And they can work faster to please them.

Precision is there

Coca Cola has seen a great precision in all their repairing work. Because Salesforce system is accurate in its work. Before there used to be in a sync problem or technical problem. But they are going through a very smooth running of the repair department. And they work quite to serve the best output to their customers. Because customer satisfaction is the biggest concern of any company. And that is no different for Coca-Cola either.

Cloud connectivity

Cloud connectivity is another reason for Salesforce getting popular throughout the world. Coca-Cola has a lot of offices around the world. And that is why it used to be difficult for them to connect all the offices or we can say connect the dots. But Salesforce had made a compact system. It connects all the places in a single space and they can access the cloud storage from anywhere. So there is no hard and fast rule to take any decision in an office. It increased their productivity to a great extent, and the flexibility is better.

Many options

Salesforce has a great option to do services important for any company. Before Coca-Cola used to conduct manual surveys. But they can do it through the Salesforce system. This system is of complete excellence because of its distinct types of features. It has surveying, customer care connectivity, technical record-keeping and inventory management. So Coca-Cola has got compact software to manage all the departments in a single space. So no hassle is there.

Technological opportunity

The usage of Salesforce has increased several opportunities for a business owner. It is true for Coca-Cola. Because it can connect through all the sector and can increase sales. The most important operation of any company is its sales. That is why Salesforce has proved itself to be a great technological tool for any company to succeed. So it has increased the opportunity for Coca-Cola a lot.

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