I will make a wild assumption and say that just about every time you take a gander at another social media profile on the Internet your eyes will first be drawn to their social stats. How many followers they have and how many likes they get are just a few of these social signals.
As a matter of fact, you may even mull over these things and use them as a basis to judge the individual! For instance how about we imagine you're looking for another song on SoundCloud or looking through your Instagram feed for some eye candy.
Would you be more likely to look at a photograph that has been posted this week and already accumulated 1,000 likes. Or would you be drawn to a 2 month old photo with 37 likes? There's a mental perspective behind social media. It's an unusual yet sensible wonder called social proof. What's more, in social media, this social confirmation assumes a tremendous part. As humans, we're continually looking for something with social proof to legitimize our interests.
Would an artist with 1,000 followers stand out to you? What about a artist with 100,000 followers? We are more likely to give someone a chance--to give them our attention--if they appear more popular.
The Use of Social Proof
Social proof isn't simply constrained to online regions. It can likewise happen in the offline world. Social proof is an inconceivably simple approach to help your marketing adequacy on the web. And although social proof exists elsewhere, social media is now one of the newest and greatest ways that social proof materializes.
Additionally, social verification is nothing new. It's a long-settled mental marvel and marketing has utilized social confirmation as one of its center strategies for centuries.
We were utilizing social confirmation before we even realized what social proof was! Our ancestors did and you, without a doubt, have been susceptible to it. For example, you may have used social proof to decide if you will even give something, or somebody, a shot.
Like in our opening case, the individual with 100,000 SoundCloud followers has a gigantic favorable position as they consequently seem to be a superior musician. Unusual, huh? Social media improves social verification considerably more when your friends are included.
The impact is totally exacerbated along these lines. You know how some social media sites demonstrate shared connections? Made famous by Facebook, many sites now demonstrate the shared characteristic amongst you and another profile on the site through these ‘mutual friends’ or common likeness.
How about we take SoundCloud again for instance.
In the event that that individual with 100,000 followers is now followed by 3 of your companions, you nearly feel committed to like the individual by then.
What's more awful than not liking something that your companions do?
Nothing.
That is basically social suicide in this day and age.
Using a Bot to Increase Social ProofGaining social traction is incredibly difficult, but with the help of social media automation we can naturally increase our social proof. Social media users are more intelligent now and can notice counterfeit followers from miles away. Thus, it is important to get real followers instead of buying fake ones.
Also, the most important part about gaining social signals is to do it in a balanced manner. You don’t want to have 100,000 followers and only 10 likes on each post. That’s obviously fake. This is even more of a reason to use a well-rounded automation tool.
There’s a pretty amazing app called Somiibo that can do this automation for you. Somiibo is particularly valuable for this situation since it uniformly showcases your content for you, naturally increasing your followers, likes, and all the rest in a balanced manner. You can use Somiibo’s premade social media bots or make a bot
Somiibo will approach different users and content normally and which will, thus, acquire you an equal and natural number of social signals.
This implies you won't suddenly have a huge amount of followers and no likes or the other way around. This adjusted approach implies that you will gradually get followers and gradually get likes and gradually develop your account.
Most importantly, this looks normal. It can also cause a snowball effect, too. Over the long haul your social media profiles will look less spammy and be more leveled out all through their lifetime.
Md Rasel is a professional blogger.