Selecting a Telemarketing Company

Outsourcing your telemarketing projects can be a valuable way to increase your company's bottom line. There is no shortage of call centers to choose from, so make sure you pick the right one. The majority of overseas call centers are located in either the Philippines or India. It helps to understand a little bit about the country to which you are outsourcing before making your decision. The most important thing to consider here is your target market. India was colonized by the British, and the Philippines was influenced by the United States. As a general rule of thumb, you should choose the Philippines if your target market is in the US. If your target market is the UK, you should consider outsourcing to India.

Now that you have determined your country of choice, you need to pick a telemarketing company . In the end, the management team will greatly impact the results of your campaign. You should choose a company that is familiar with your target market. If you are outsourcing to the Philippines, be sure that your call center is managed by US nationals.

The next step is to speak with your telemarketers. The more involved you are, the better the results you will achieve. Here are some basic steps to see if you will be successful:

1) Make sure they are familiar with the goals you are trying to accomplish.

2) Only accept telemarketers who have call center experience.

3) Speak with your telemarketer to ensure a neutral accent and strong English

Train your telemarketer as you would an internal employee. Be sure they can execute the following steps:

1) Planning / targeting decision makers

2) Getting past the gatekeeper

3) Asking appropriate questions

4) Overcoming objections

5) Closing the sale / setting the appointment

If your telemarketing company and telemarketer can master the above steps, you should be ready to go.