For any business organization or individual, the question that they must finder an answer for is whether to go for SEO Services (Search Engine Optimization) or go with PPC (Pay Per Click) method of marketing. Before choosing any of them, you have to figure which marketing method that will offer you something new, which one requires more resources and which one will enhance the reputation your Company.
What is the difference between PPC and SEO?
For SEO, there is more to it than simple optimization of your Company’s website. SEO offers more authority and provides your website with perfect solutions. For leading search engines such as Google Yahoo and Bing, they go an extra step of bringing more backlinks to your website. On the other hand, Pay Per Click requires that you pay for the advertisement of some specific product or service that you may be offering. However, it is important to note that even PPC requires the involvement of SEO at some point.
Is SEO better than PPC?
It is true that if you are planning any form of online marketing, you must have a good measure of SEO. SEO on its end has some advantages with the main one being its ability to bring in good and quality traffic to your business website. In that case, it is advisable for internet users to avoid paying for PPC adverts if they have a good SEO for their website. This is because study shows that for every person who comes to your website naturally, you increase the chances of having higher sales as opposed to those that you pay for them to visit.However, this does not mean that you do not have to pay for SEO services. You will always incur a cost regardless of whether you are doing the job yourself or if you have employed someone to do it for you.
What are the myths concerning SEO?
Even though SEO might be having numerous advantages over PPC, it does not mean that you throw away the latter. PPC has its advantages too and on a good day, they can bring you the biggest returns for your investment.For search engines like Google, it is not about who makes the highest bids that wins the top spot. Google does not kneel down to every top spender and that is why it is able to standout as one of the biggest search engines in the world.
As for PPC, its other advantage is that the people who visit your website are those that you want them to visit. This makes it easier to target your market and reach out to the people with the highest possibilities of turning them to customers. In addition to that, if a potential customer fails to click on your add in one site, he can be able to click it on another. This increases the chances of narrowing the potential customers down.
Conclusion
If you are wondering which form of marketing is better between PPC and SEO, we can tell you free that it depends with several factors. Both have their advantages and disadvantages. For PPC, it gives you a chance to reach out to potential customers and improve your website traffic immediately. It is also easier to reach to your potential customers because you are advertising in several sites. If a potential customer misses it in one, he will find it in another. PPC also provides you with the much needed training and certifications. On the other hand, Google also offers trainings for business in analytics and Google Adwords. On the contrary, if you do not have the resources or time to undergo the trainings, you can hire a person who has an experience in the same.
One disadvantage of SEO is that it takes a lot of time for you to build up a page and see it rise up the ranks. When at the top, it is also not a guarantee that you will last there forever as the rankings change regularly. However, with the advantages that come with SEO, you have every reason to continue working with them. PPC on its end has its major undoing in the fact that the traffic that comes with it disappears when the ads do.
Generally, both PPC and SEO have their own advantages and disadvantages. In that case, you should pick one that works for you best.
Toti Utley is a professional blogger.