Data does not lie, unless it’s manipulated. If the numbers tell the cold hard truth and your social media marketing metrics are way down, it means you need to start from scratch, focus on re-targeting and re-calibrating what you might have already forgotten. And let’s be realistic. In order to zone in on genuine and realistically productive types of focus, there are some baggages that need to be dropped. Call it a necessary evil, but sometimes these baggages that are banal are the vital processes that keep the business alive. So why let your mind do a split, when you can let other people do this for you? Let others do it so you can focus on what’s important: analyzing, reporting, and execution of core and key tasks!
And this is where outsourcing kicks in! Because let’s face it, the whole recruitment process eats away precious time with all the resume screening, interviews, and posting of hiring ads that you need to do. With outsourcing, you have access to talented and experienced people across the globe for half the price, less the stress and no extra office space. And with the time zone difference, think of it as work being done outside your usual office hours! So which facets of social media can you actually pass on to your outsourcing provider? Check ‘em out below!
Facebook Messenger and Twitter are the new customer service hotline. Why? Simple, instant gratification. Why furiously wait in a call queue when you can just ask in a platform where you (as a customer) are conveniently are? With people’s attention span drastically dropping from 12 seconds to 8 in just a decade, the social media age has reversed the playing field and truly putting the customer first. And since we’re talking about social media, let’s say a bad customer service can bring your brand’s image down faster than word of mouth (do not underestimate the power of shares and re-tweets). With screenshots and memes added into the mix as social evidence.
So what better way to capitalize on social media by giving consistent helpful and in demand customer service that’s available 24/7 and that’s fast enough to reply within 15 minutes to each social media messages. Nothing brings reassurance than a "very responsive to messages” Facebook page badge or Twitter page showing off effort in responding to customer tweets. Another great perk? Hiring for customer service is easy! Coefficients has been doing it for five years!
Market Research
You need to do some heavy researching when you’re going to re-target then consider social media profiles as a gold mine for market researchers. Playing with human nature’s need for attention, acceptance and superiority (with the occasional vanity of course), there are many psychological cues researchers can bank on when studying or analyzing the demographic profile of a brand’s consumer. Definitely perfect when creating buyer personas from scratch.
If the item above is within the walls of BPO, then market research is within the realm of KPO. KPO’s status is outsourcing a level higher and more difficult and specialized than BPO. This means that hiring for this might be difficult if you’re doing this solo. But outsourcing companies can easily provide people who excel in this daunting field of information extraction.
Content Creation for Social Media
Yes, we know this might sound a bit too much for some, but hear us out first. Content creation for social media is different, as there are so many things you can post, so many things to consider, and so many mediums to choose from. You can post images, videos, gifs, short quirky captions. You have to consider image sizes for each platform, video duration for each platform, optimal posting times, yes it’s a lot. That’s why you need a pair of hands to help you think and shift through all this noise.
Outsourcing content too, allows you to learn a new perspective on how you see your strategy and how it resonates on a global scale. It also speeds up the creative process and frees up valuable time that you need.Perhaps of all the three, this is the easiest to hire as most freelance websites and outsourcing agencies have all of these. But it would depend on what role and medium you’re keen on finding, because it’s quite rare to find a content crafter that’s also good with video editing and photo manipulation. And if you do, that head might cost a lot compared to hiring a team.
So, does your social media marketing strategy already overwhelming you or your team? Do you wish you can have more time to execute your plans? Tell us your thoughts in the comments section!
About Coefficents Co Ltd.
Coefficients currently serves more than 20 global clients in knowledge services. The company’s eventual metamorphosis from BPO to KPO is a very good opportunity for it to be ideally positioned to lead in knowledge-based services via ramping up capacity and honing its people’s competency.
Here at Coefficients, we go above and beyond for our clients. From assessment, to solution design, to training, transition and launch; we cater to every phase and we got you covered every step of the way. We don’t go for temporary aids. We strike to the core.
Kaizer Mancenido
Team Lead & Marketing Strategist for Social Media of Coefficients Co Ltd.
Coefficents Co Ltd.