Statistics from Bloomberg show that 8 out of 10 businesses fail within 18 months of their launch. The big question to ask is, why does this happen, and if you are planning to start a manufacturing business, what can you do to ensure that your business is competitive in the marketplace? Before starting any manufacturing business, you need to study the marketplace and learn from people who have operated the same business model before. Below are tips on how you can make a marketplace success of your manufacturing business.
Investing in Professional and Experienced Management The success of any business is determined by the competence of the people managing it. In manufacturing, you will need managers who understand the industry well, have an intimate knowledge of the business dynamics and know how to deal with players within the business. Successful manufacturing business owners say that the secret to helping you get the best business managers is to identify talent from holders of junior positions in the company and promoting them to higher management posts. When you have competent management, they will know how to balance resources to meet the current market needs and to innovate for future product improvement and expansion.
Getting in Touch with the Customers through Deep Dialogue The customer holds the key to lasting success in manufacturing. Most investors make the mistake of starting a manufacturing business because they think have identified a gap, and ignore the input of the potential customer. To stay competitive in your marketplace, you need to have deep and meaningful dialogues with your prospective customers. Ideally, you need to invest in more than just a few Facebook updates or tweets asking the customers to rate your service. Look for the channel that the customers find most convenient and get into a serious conversation with them about the goods or services you are selling and how they can be improved.
Product Quality
The quality of your product is what will set you apart from all other manufacturers in your industry. For instance, a company like AvioTech Ltd.
leads in the manufacture of fasteners, lighting products, power distribution units, and cables because they have invested in the quality of their products. Superior quality products create customer loyalty and this helps you compete in the market.
These are just a few of the tips to help you start a manufacturing business that will be successful in your marketplace. Take time and learn from customers, past and current investors in the industry. This will help you avoid common loopholes and stay successful.
Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.