How to Establish Trust in Your Home Design Business

Establishing trust is a key way to attract new customers and turn them into repeat shoppers. When clients believe in your product and have faith in your business, sales are easier. Consider the following five ways to establish trust in your home design business.

1. Always Sell Quality Products and Services

Whether you are trying to make a sale to a new customer or have to deal with an older one, selling quality products and services is essential. Customers are more likely to return if they enjoy what they receive and see that it is made with care. On the other hand, a home design business can suffer if the products or services are low quality.

2. Use a Trusted Point of Sale System

When you use a trusted point of sale system (POS) for payments, customers are more likely to make a purchase. The retail POS from Shopify is a good example of a trusted system that simplifies the sales process. It offers secure software and hardware that keeps your customer’s information safe while allowing them to pay in convenient ways.

3. Use a Secure Website

A secure website shows customers that you have invested in the right technology and want to keep their private information protected. Make sure your website starts with “https” instead of “http” because this means your site is secured using an SSL Certificate. This certificate is an internet standard that shows customers your website has gone through the necessary validation process and passed it. It also indicates that there will be an encrypted link between your website and customers, so any data they share will stay safe.

4. Share Positive Reviews

Many people make purchases based on emotions, so seeing positive reviews from previous customers can influence them. Consider using a trusted review platform such as Trustpilot to automatically collect reviews from customers and display them. You can customize the client invitations to encourage people to share their experiences with your home design business and send automatic reminders.

5. Make Customer Service Accessible

Whether you have a large support team or a small one, it is crucial to make customer service accessible and knowledgeable. Customers must be able to interact with your business in a simple and easy way. A software solution like ZenDesk can offer your clients a variety of tools to answer their questions including personal support. Clients can access live chats and messaging, knowledge bases for self-service or call centers.

6. Always Be Transparent

Home design businesses that maintain transparency tend to enjoy higher sales and more devoted customers. Always be transparent with your clients and let them know about any problems or delays. Customers appreciate feedback and follow-ups because it shows that your business cares about them. When there is a problem, make sure you address it immediately instead of waiting for the customer to get upset.

You can establish trust in your home design business by following these five simple steps. As more customers have confidence shopping with you, the business will grow, and you will get more referrals naturally.