How to develop your company’s personal brand?

When starting up a company , there is a lot of misconception that all what you need is do a great job, market your products and services, create excellent customer service , etc. however, it takes more than just handwork to stand out from your competitors. One of the ways that customers can relate to you is delivering products and services that they can always relate with. As a company, you should take your positive key notes and use them to build your personal brand. To build a company’s brand needs so much effort from the management and the employees who are in daily contact with the clients.

A brand is something that every individual has but the difference is that some may not have realized it and the others have realized and taken ample time to build it. Basically, a brand is how your stake holders perceive about you that is, the strengths, attributes as well as skills. For instance, Apple is popularly known for its top-of-range design, cool, etc. Creating a positive brand for your career is very important as it can determine your success rate.

In business, there are definitely people who will have a negative image about you probably due to a mistake that you did. It is therefore, important to concentrate on the best ways to build it. This does not only concern the marketing and creating of awareness, but it also entails the managerial aspect as well as improving how the junior staff behaves around the clients. Each individual has his/her own personality and one of the best ways to ensure that an individual personality does not affect the handling of customers, by training them or offering executive coaching on how to relate easily with the customers .

In order to create a perfect personal brand, there are various aspects that need to be considered. Some of these aspects are:

i. Your behavior towards different circumstances or different people. i.e. your contribution to your team, peers and/or meetings

ii. Your attitude towards different situations. That is, whether you are an optimist or a pessimist.

iii. How presentable are you? This is in regard to the way you dress, and the impression you put on the people you relate with in your daily duties.

iv. Whether you are an introvert or an extrovert.

v. The language you convey with your body. For instance, smile while addressing your team, do you make eye contact?

As much as there is no laid out plan on how you ought to behave, it is upon you to consider and direct the way you want other people to perceive about you. While building your brand, ensure that you build it based on your core values and your personality. Also, as you concentrate on creation of a personal brand, ensure that it does not have a negative impact on your career growth.

Once you have set the way you want other people to perceive about you, you can ask your friends and colleagues about some of the best words that describe you. Carefully look at the kind of feedback you get, that is both negative and positive ones. If you have done any personality profile, look how they match to the way you see yourself.

From the above feedback and consideration, you need to know what needs to be changed, improved or stopped. For instance, in presentation, you can change your wardrobe, change your body language , let your friends and colleagues get a different and positive perception about you. From an experienced executive coaching firm’s perspective, it is possible to change and create your brand in a way that it will improve your career path and it if from those small changes that bring about a huge difference in your brand.