How to Attract & Get More Clients Now

One of the biggest challenges I see with women entrepreneurs is how to find people willing to pay for your services, and more specifically how to find people willing to pay more – higher end clients – those who see the value in what you offer and who don’t end their conversations with you saying “I’m interested but I can’t afford it” or “I need to think about it!”

Because this causes you to worry about where the next client is coming from or when cash will be flowing into your business. And it causes you to wonder whether what you have is really valuable. I know I’ve heard it so many times – big-hearted, service-driven women devaluing who they are and what they do because they’re struggling to get a ‘yes’ from enough clients to solve their cash flow problems and to enable their business to thrive.

The problem is when you’re running scared or you’re confused about why things aren’t working you usually feel the need to do more marketing. You spend time, effort and often money on things that don’t solve the problem because the problem is you’re not clear.

And no amount of advertising, blogging, social media posts or whatever other ‘marketing work’ you do will get you clear – all that gets you is exhausted and frustrated because you’re spending ever increasing amounts of time for little or no return – you’re working very hard and you’re always busy but to no avail!

What will make your life easier is knowing what makes clients invest in the first place. Getting crystal clear on what will attract them to you, on what will make them buy from YOU.

Here are 3 tips to help you attract and get more clients now:

1.Understand that clients invest in solving pressing problems they want solved.

Get clear on the problems your ideal clients have and how what you deliver solves them. Remember that not all problems are created equal – choose the most pressing problem you solve.

2.Understand that clients buy for their own reasons, not yours!

At the point of a buying decision it can be easy to talk about the process you take people through and why, but that’s not putting yourself in the buyer’s shoes. Take a moment to try their shoes on – they have needs, problems that they need solving, things that worry them, things that keep them awake at night. They’re not interested in how you do what you do until they know that what you do will help them overcome specific issues they’re experiencing every day.

3.Clearly communicate to your prospects how you solve their pressing problem.

Get their attention by showing you understand their problem. Demonstrate how you can solve their problem and the cost to them of not getting their problem solved. Explain the results they can expect.

And one last bonus tip for you…..

Get connected to the TRUE COST of struggling to get new clients, to the TRUE COST of your busy-ness and your lack of clarity.

Because once you get this you can save yourself lots of time, heaps of effort and no small amount of money by taking ‘time out’ and by getting help - it’ll be the best investment you ever make!